Television

Cricket TV bids to be invited this week: BCCI

NEW DELHI: The Indian cricket board is likely to invite bids for TV rights this week. This time the rights have been broken up in to various categories like radio, DTH and broadband.

“I am making a presentation to the marketing committee (of the cricket board) on Monday. Hopefully this week the tender for telecast rights should be out,” Board of Control for Cricket in India (BCCI) vice-president Lalit Modi told Indiantelevision.com.

According to Modi, the Board sees no reason as to why the bids from broadcasters should on the lower side.

“I don’t see why people are saying government regulation will push down the value of Indian cricket. Rather, this time we expect to collect more revenue by selling various (broadcast) rights,” Modi added.

In 2004, when BCCI had invited bids, which got entangled in protracted legal battle, Zee Telefilms had ultimately quoted a humungous $ 308 million for four years of right to Indian cricket. Zee was closely followed by ESPN Star Sports.

However, this time broadcast industry feels that a government norm of sharing cricket feeds with pubcaster Doordarshan on a mandatory basis, apart from other listed sports, will push down the price of Indian cricket.

Ten Sports and ESPN Star Sports have already challenged the norm in courts, while for the ongoing India-Pakistan cricket series, the government waived the sharing norm for Test matches when cornered in Supreme Court over rights fee to be paid to Pakistan cricket rights holder Ten Sports.

But the BCCI thinks otherwise and Modi echoed the feelings when he said that the cricket administration body is with the government on the sharing norm.

“BCCI is happy that DD will get to show cricket matches as its terrestrial reach outstrips that of any satellite broadcaster. Any popular game should reach out to the maximum number of people free of cost,” said Modi, fresh from making a presentation before the International Cricket Council (ICC) members in Karachi last week.

ICC chief Ehsan Mani had expressed his reservation on the Indian government ruling related to TV rights and had trashed the same saying such a diktat will financially impact cash-strapped Council members.

But, points out Modi, globally government endeavours to put popular sports of national importance on free TV instead of pay television and India is no exception. He cited the examples of European Union mandate of television without frontiers and those prevalent in other sports.

“Even tennis Grand Slams, Olympics and Commonwealth Games try to ensure that their events reach out to maximum number of people through free television and not get locked in pay TV,” Modi said.

Citing ESPN Star Sports and Ten Sports reach figures --- according to him, ESS’ maximum reach would be approximately 24 million C&S homes compared to DD’s over 90 million --- Modi said DD’s massive reach will ensure that more advertising money flows in.

Punching holes in sports broadcasters’ and ICC arguments that their revenue will fall if cricket is shared with DD, Modi said, “What sports broadcasters are trying to do is push subscription TV (and revenue) at the cost of viewership and BCCI doesn’t agree with such a theory.”

He further added: “Sports broadcasters should stop funding acquisition of other sports from the money made from cricket.”

Modi, a businessman whose company is active in the field of media and entertainment, said that ICC members saw reason in BCCI’s arguments favouring DD.

However, Modi’s line of argument was different when his Modi Entertainment Network used to handle the distribution of Ten Sports in 2004 and when ahead of another historic Pakistan tour by Indian team that year, Ten had dragged the government and Prasar Bharati to court.

ALSO READ:

ICC fails to make demands on Indian govt

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/23/padman.jpg?itok=svNrYSEl
Zee Cinema to air the World TV Premiere of the family entertainer Pad Man on Saturday, 26th May at 8PM

The people who are crazy enough to think they can change the world are the ones who do. A movie that dared to break stereotypes and talk about a tabooed topic, Pad Man was instrumental in creating a platform to discuss female hygiene in the country. Helmed by the celebrated director R Balki, Pad...

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/23/tv-today.jpg?itok=iaYwQGzp
TV Today board recommends 45% dividend; numbers up

The board of directors of TV Today Network Ltd (TVTN) has recommended a dividend of Rs 2.25 (45 per cent) per equity share of face value of Rs 5 each for the financial year ended 31 March 2018 (FY 2018, year, fiscal under review). The company has reported 10.7 per cent growth in consolidated total...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/23/danish.jpg?itok=-Z_X3LE1
Sony takes audiences to the crossroads with new show

MUMBAI: After being a leader in introducing mythological shows, Sony Entertainment Television (SET) is taking a different route. The channel’s latest offering is Zindagi ke Crossroads, a 39-episodic interactive show where the studio audiences will put forward their opinions on the challenges faced...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/cosmos.jpg?itok=2FqpgpcO
Cosmos-Maya’s next international co-production is a spin-off series of the much talked about 3D Animation feature film Leo da Vinci: Mission Mona Lisa

is another high quality 3D animation international co-production - a spin-off series based on the recently released film Leo da Vinci: Mission Mona Lisa.

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/devlok.jpg?itok=PQY6P734
EPIC TV & Penguin Present The Third Book Of The Devlok With Devdutt Pattanaik Series

Where did the name Radha come from? When did Christianity first come to India? What is the connection between sanskar and dharma? After the enormous success of the first two books in the ‘Devlok with Devdutt Pattanaik’ series, India’s favourite mythologist, Devdutt Pattanaik, is back with a third...

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/image.jpg?itok=nszHwY7X
Banijay Asia and Salman Khan TV collaborates to create content for digital and tv

World’s largest independent content creation group, Banijay Group recently entered Indian & South East Asian market under the guidance of Deepak Dhar with an aim to produce content across genres. Banijay Asia &SK TV, which was launched few years back, come together to create novel and...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/dsport.jpg?itok=IysB7fWD
DSport reaches 110 mn households in a year

DSport, the sports TV channel by Discovery Communications, has achieved the milestone of reaching 110 million households in India. The channel was launched on 6 February 2017 and achieved the milestone within one year of operations in India and has expanded its distribution across all DTH and...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/kbc.jpg?itok=ETOcxSNn
Star Suvarna to telecast 'Kannadada Kotyadhipati 2018' the Kannada version of 'Who wants to be a Millionaire' as part of its revamp

May 21, 2018: The third season of Kannadada Kotyadhipati, the Kannada version of ‘Who wants to be a Millionaire’, which sets the stage for a revamps of Star Suvarna, the Kannada GEC channel of Star Network will premiere in June’18. Since January 2018, the channel has gained viewership share in...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/Republic_TV-CAF_India.jpg?itok=4m-WJW5E
Republic Network partners with CAF India to nurture the Culture of Giving amongst Indians as part of its first year celebration.

Republic TV, India’s number 1 English news channel for non-stop 53 weeks is celebrating its milestone first year anniversary in a unique and special way. Republic TV has partnered with Charities Aid Foundation (CAF) India, a not for profit organisation to fuel and accelerate the spirit of giving...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories