BroadcastAsia2006 to focus on the digital era

MUMBAI: BroadcastAsia 2006, which takes place from 20 to 23 June 2006 in Singapore has revealed a new theme.

The theme is Digital: The Journey Forward. This embodies BroadcastAsia?s positioning to embrace the digital revolution and constantly ?go forward? by staying relevant to the industry, while its subtitle The 11th International Digital Multimedia & Entertainment Technology and Conference?, has also been updated to reflect the show?s progress.

These changes are more than just aesthetic. As Singapore Exhibition Services (SES) project director Jackson Yeoh says, ?BroadcastAsia is paving a road where there?s something for everyone. If exhibitors and visitors wish to blaze trails by speeding up, they can, and if they are driving the digital transition at a slower pace, they can do so too. The key here is that ultimately, everyone is moving forward, and everyone has the same thing in mind, reaching that digital destination".

With the opening of companies such as Lucasfilm, Electronic Arts? (EA) studio and a commitment of $1 billion over the next 10 years by the Economic Development Board (EDB) to develop the digital media industry here, BroadcastAsia?s focus on ?going digital? could not be more timely. Singapore wants to develop its media industry to contribute three per cent GDP by 2012 and attract more digital media players to set up base in Singapore.

?Such news underscores the importance of having shows like BroadcastAsia. Being an all-encompassing event that includes computer graphics and animation, professional audio and cable and satellite, the entire industry value chain is addressed. Going forward, the show will continue to stay relevant and on-par with the industry demands and trends not just in Singapore, but in the entire region? adds Jackson.

The show will also include technology highlights that focus on the latest in internet protocol television (IPTV), broadcasting to handhelds, video on demand, personal video recording, digital audio broadcasting (Dab), tapeless technology, computer graphics and animation, and high-definition (HD) technology. These highlights will be supplemented by a series of activities ranging from conference presentations demonstrations, tutorial classes and panel discussions.

BroadcastAsia2006, Digital: The Journey Forward is Asia's 11th International Digital Multimedia & Entertainment Technology Exhibition & Conference. As the journey into the digital future continues, industry players at BroadcastAsia2006 will experience and engage with the latest in digital multimedia technologies, covering all aspects from content creation, management through to delivery.

As in the past BroadcastAsia2006 will be held concurrently with CommunicAsia2006 and EnterpriseIT2006 from 20-23 June 2006 at the Singapore Expo.

The BroadcastAsia2006 International Conference from 19 to 22 June 2006 will cover the latest topics and trends in digital multimedia technologies and broadcasting, providing industry players with solid platform for the digital journey ahead.

Last year BroadcastAsia featured over 700 exhibiting companies from 41 countries/regions and attracted over 13,000 attendees. The show also hosted over 750 conference speakers and delegates from 38 countries/regions.

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