Television

BBC releases book as a companion piece for the TV show 'The Apprentice'

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MUMBAI: Business mogul Sir Alan Sugar, who hosts The Apprentice for BBC in the UK has released a book through the UK pubcaster's commercial arm BBC Worldwide. He shares his advice on success and challenges you to discover whether you've got what's required to be a winner.

Completely updated and covering all the essential business skills demonstrated in the second series, planned for transmission on BBC Two in February 2005, The Apprentice: How To Get Hired Not fired is the ultimate personal business guide.

The book coincides with the launch of the new season of the show whick kicks off on on BBC Two in February 2006. Once again The Apprentice will challenge aspiring entrepreneurs to test their skills to the limit in a commercial-reality crash course on business survival techniques.

Now readers can also learn the tricks of the trade from Sir Alan and see if they, too, could succeed under pressure to build and run a successful company. It has practical tips on succeeding in the business world, with Sir Alan's unique blend of instructional information and business know-how giving aspiring tycoons the inside edge on how to make it all the way to the top. With a brand new section, the book will also catch up with the apprentices from the first series, assessing, with the benefit of hindsight, what they learnt from their experiences.

Written in Sir Alan's straight-talking style, The Apprentice: How To Get Hired Not fired contains questionnaires, case studies and summaries of the new candidates and their business tasks. The book allows readers tuning in to the TV show to assess the strengths and weaknesses of each new apprentice and will appeal to fans of the programme as well as would-be entrepreneurs.

The Apprentice: How To Get Hired Not fired brings the world of business to life by using action points to test stamina and leadership potential. The ‘12-week job interview' is devised to keep readers on track, while tasks based on lessons learned in the TV series will help develop those all important management skills.

Sir Alan says, "There are plenty of other young Sugars out there, and I want to help them succeed. This book doesn't claim to turn everyone into an entrepreneur, but if you've got what it takes, you will recognise yourself and make the best of your natural ability."

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