Distraction Formats using sex to entice broadcasters

MUMBAI: Sex, sex and more sex! It's not that anyone needs proof of the old adage, but entertainment broker Distraction Formats says that it has the share figures to support projections foracy sales on its new package of one-hour documentaries about sex.

Distraction Formats is offering international broadcasters a package of three one-hour documentaries about sex that were first produced for Five in the UK.

Making Time, who also produced Under Hypnosis James Hewitt, is the original producer of the three shows, which are aimed at the adult 18 to 35 year-old market.

First, there's Shaving Ryan's Privates a documentary. It takes an amusing look at porn films that parody classic American movies, Dsitraction says that Ryan's Privates achieved a 15 per cent share in the 11 pm time slot in the UK. A voiceover and clips track the not-for-primetime versions of Apocalyps Now, The Terminator, The Matrix, Anthony and Cleopatra, Singing in the Rain, China Town and, of course, Saving Private Ryan.

Next up is The Story of This surreal saga of the adult web portal and the battle for its valuable domain name was nominated for a Royal Television Society Award and selected as Critic's Choice by The Sunday Times Newspaper, describing it as "a serious tale of new technologies and intellectual property issues" and "an X-rated panorama".

The documentary contains archival material of internet trickster Stephen Michael Cohen, interviews with his estranged wife, and testimony from Gary Kremen, the man who claims Cohen stole his million-dollar website. The Story of premiered in last year and garnered a 14 per cent audience share.

Celebrity Sex Tapes provides the naked truth about the stars, tracing the long-flourishing underground trade in celebrity pornography. From Marilyn Monroe's more revealing appearances and Jane Crawford's alleged early stag films to the recently infamous Cameron Diaz S&M tape, this upbeat documentary sets the record straight, highlighting the outright fakes, the provocative come-ons that fizzle, and the mysterious artifacts of disputed origin. Celebrity Sex Tapes premiers this month in the UK.

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