DTH

ARY's two channels begin tests on Sky Digital

MUMBAI: Pakistani broadcaster ARY Digital TV Network, which already runs the hugely successful ARY Digital channel has begun tests of two new channels ARY One World & QTV (Qurani TV) on Sky Digital.

After the launches of these two channels will be the debut of the UK's first Pakistani TV music channel The Muzik, states a news report in Biz Asia.

One World, a news channel and QTV, the religious channel are looking at launching officially on the Sky EPG later this month. The third offering The Muzik has been delayed due to Sky's long wait in offering new EPG slots.

In October 2005, ARY had revealed the price package for these new channels even before they had even launched. The broadcaster had said that it will not be selling the three new channels One World, Muzik and QTV separately. They will be bundled together. 

Dubai-based ARY Gold has been in the news recently as many cricket fans around the world will be deprived of the live telecast or radio broadcast of the India-Pakistan Test series.

Indian pubcaster Prasar Bharati, which controls Doordarshan and All India Radio, will also have to do without the radio rights, which are with ARY Gold. ARY's asking price was $200,000 for the rights, while Doordarshan was not willing to cough up more than $80,000. The series begins tomorrow.

ARY Digital has six region specific beams broadcasting as ARY Digital - Pakistan, ARY Digital - Middle East, ARY Digital - UK, ARY Digital - Europe, ARY Digital - India and ARY Digital - USA.

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