Television

Star Utsav to launch 'Vote Do, Show Lo' initiative

MUMBAI: Star Utsav is welcoming 2006 with a programming initiative titled Vote Do, Show Lo, where viewers can vote and demand for the new show they would like to watch on the channel.

Vote Do, Show Lo voting begins from 26 January and goes on till 8 March.The show receiving the maximum votes will be on air in the month of March. This year the contending shows jostling for the viewer's attention are: Saara Akaash, Jeet and Sanjivani.

Star India EVP marketing & communications Ajay Vidyasagar says, "Vote Do, Show Lo is designed to let our audiences know that their choice is what really matters to us. Last year, the initiative received an overwhelming response. This year too, the choice will be a closely fought battle between the contending titles."

Viewers can select their favourite show by sending in an SMS or tele-voting (call and select) or log onto www.indya.com and voice you opinion. To make the selection process more active, Star Utsav mobile vans 'Utsav Di Gaddi' will be visiting various cities across the nation where viewers can cast their votes, states an official release.

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