CNN, Time relaunch

MUMBAI: US news broadcaster CNN and sister concern Time have announced that their business and financial website has been re-launched. The site, which builds on the successful partnership of CNN and Money Magazine, will be the new Internet home of all Time’s business and financial titles: Fortune, Fortune Small Business, Business 2.0 and Money.’s combined editorial resources, the site’s own dedicated newsroom based at the CNN Center in New York, the newsgathering force of CNN worldwide, CNN branded video, exclusive content from the magazines’ journalists, and archival magazine content, will form the most comprehensive and insightful business and finance destination on the Internet.

Time editor-in-chief John Huey says, "This is the most exciting development for our business titles since we first began using the web. It is also the culmination of almost a decade's effort to get all our business and financial editorial assets working together in one place online. This is going to give us a big competitive advantage because this is truly what the readers out there want."

According to Nielsen NetRatings, the combined, non-duplicated audience of the sites in November 2005 was nine million unique visitors. In addition, advertising revenues grew 67 per cent year over year, according to Nielsen AdRelevance.

The launch will be backed by an extensive advertising campaign, targeted at both consumers and advertisers, to run online, in print, and on TV. Time chairman and CEO says, " merges some of the most trusted and powerful brands in the media landscape. Its launch demonstrates Time Inc.'s commitment to delivering premium branded content beyond the pages of our magazines to whatever platform consumers demand.”

CNN US president Jim Walton says, “After we established an online partnership with Money Magazine in October 2001, quickly became one of the Internet’s leading business and personal finance sites. Today, we are excited about adding the resources and strengths of the other Time business and financial titles to further establish as the premier online site for breaking business news, personal finance features, commentary and planning tools.”

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