MAM

Spanish Sportsya inks deal with Hispanic Media

MUMBAI: Sportsya, the production and distribution of Spanish sports content, signed an agreement with Hispanic Media, Inc. (HMI), the leader in online Hispanic content, to become its official sports channel.

Through this agreement, 2.5 million monthly unique users of HMI will have access to the most extensive sports coverage produced by Sportsya, a highly regarded name in sports in Latin America and among Hispanics in the United States.

Sportsya president and CEO Daniel Canel said, ?The alliance makes us all strong; it allows Sportsya to continue expanding it sports coverage and become a stronger supplier of content for different media outlets, from internet to television, from radio to mobile. This is one more vote of confidence that supports the high-quality journalistic content of Sportsya.?

?Our focus on passion-driven online content for US Hispanics led us to Sportsya as a natural partner in the sports arena. Furthermore, this alliance is another step in consolidating Batanga.com as the premier online destination for US Hispanics,? said HMI founder and CEO Rafael Urbina.

This new alliance is another in the list of successful contracts this year for Sportsya, which reflect the company?s growth and its constant commitment to offer the best in sports coverage to the different markets and media.

Currently, Sportsya offers its mobile service TiTulares Al Momento (a Telemundo affiliation) which allows thousands of customers nationwide to receive their sports coverage on their cell phones. 

Sportsya also offers in GolTV (a soccer-only channel) the latest news and scores through its Sports Ticker or barra de noticias, which is also offered by the Argentinean sport channel Am?rica Sports.

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