Television

Disney-ABC to offer hit shows online in May and June

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/08/22/Disney.jpg?itok=NDtguhAs

MUMBAI: With an aim to expand its network and channel brands across multiple platforms and connecting viewers with their favorite shows anytime and anywhere, Disney-ABC Television Group will be offering ad-supported, full-length episodes of four ABC primetime series online at www.abc.go.com.

However, this offer will be a part of a two-month-long experiment. Current episodes of Lost, Desperate Housewives and Commander In Chief, as well as the entire present season of Alias, will be available for streaming during May and June, marking the first time a broadcast network has made multiple series available for viewing online, free of charge to consumers.

"The evolution of ABC.com is just one piece of our comprehensive, digital media multiplatform business initiative," said Anne Sweeney, co-chair, Disney Media Networks and president, Disney-ABC Television Group. "This announcement highlights the momentum we've achieved both in launching new broadband services and working with strategic partners in the digital media space, to ensure that our high-quality, informative and entertaining content is available to consumers whenever and wherever they choose."

ABC is also exploring ways to work with its local broadcast affiliates on these online offerings as they continue to evolve. "Our ultimate goal is to find an effective online model, one in which our affiliates can take part," stated Alex Wallau,president, Operations and Administration, ABC Television Network. "To that end, we'll be sharing information from this two-month test in our discussions going forward, and working on ways for them to participate in this new method of delivering ABC programming."

"Our mission with this trial is to gather key learning about the technology and the consumers who utilize it in order for ABC.com to become the leading broadband digital entertainment experience, packed with innovative, immersive content for our viewers," said Albert Cheng, executive vice president, Digital Media, Disney-ABC Television Group. "In the months ahead, ABC.com will not only deliver a high quality, on-demand viewing experience to users, but will also gain valuable knowledge and research to help us better understand and serve our consumers in the rapidly evolving digital world."

As part of the trial, ABC has offered ten advertisers the opportunity to test possible in-stream broadband advertising models as well as the ability to take advantage of sponsorships. The unique interactive video ads will take many different forms and will be seen within each episode. Participating advertisers include AT&T, Cingular, Ford, Procter & Gamble, Toyota, Unilever's Suave, Universal Pictures and Walt Disney Pictures, among others.

"We have said all along that we are dedicated to finding ways to bring our advertiser partners along with us as we embrace new ways of doing business in the world of digital media," said Mike Shaw, president, Sales and Marketing, ABC Television Network. "This unique project has allowed us to offer our advertisers the ability to deliver increased effectiveness in their messaging through targeted and engaging interactive ads that offer compelling consumer experiences."

Combining an all-new sleek, modern design with user-friendly functionality, ABC.com will offer episodes the day after they premiere on the linear channel. Consumers will be able to pause and move back and forth between "chapters" within each episode, but will not have the ability to fast-forward through advertisements. Episodes will be streamed in 16x9 formatting which offers a cinema-like feel to the viewing experience.

Encoded and streamed in Flash 8, which offers the best video quality and allows users on both Mac and PC platforms to watch the video episode, will be offered in two different sizes. The standard viewing size is 500x282 pixels (streamed at 400kbs), and the larger viewing size is 700x394 pixels (streamed 700 kbps).

"Lost" was created by Jeffrey Lieber and J.J. Abrams & Damon Lindelof. Abrams, Lindelof, Bryan Burk, Jack Bender and Carlton Cuse serve as executive producers. "Lost," which is filmed entirely on location in Hawaii, is from Touchstone Television.

Marc Cherry is executive producer and creator and Tom Spezialy is executive producer of "Desperate Housewives," which is from Touchstone Television.

"Alias" was created by J.J. Abrams, who executive-produces the series along with Ken Olin, Jeff Pinkner, Jesse Alexander and Jeffrey Bell. The series, which is filmed in Los Angeles and premiered on September 30, 2001, is from Touchstone Television.

"Commander In Chief" was created by Rod Lurie. Steven Bochco, Dee Johnson, Rod Lurie and Marc Frydman serve as executive producers. The series is produced by Touchstone Television in association with Steven Bochco Productions.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/19/republic.jpg?itok=pallBo7p
Republic TV back on top as most watched English news channel

In week 5 of 2019 (Saturday, 26 January 2019 to Friday, 1 February 2019), the last week that Broadcast Audience Research Council of India (BARC) had published data on its website before the implementation of the new tariff regime, pubcaster Doordarshan’s English News channel DD India had sprung a...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/19/starspoerts1.jpg?itok=AYOwrjtU
BARC week 15: Star Sports 1 Hindi rides on IPL high to lead across genre viewership

It is the third week since the commencement of India’s richest league and for the second week in a row Star Sports 1 Hindi led viewership ratings as per Broadcast Audience Research Council of India (BARC) weekly ratings for the top 10 channels across genre in week 15 of 2019 ().

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/19/chaneels.jpg?itok=74KE-z4R
Nepal’s ad-free foreign channel proposal worries Indian broadcasters

A bill proposed by Nepal which says that foreign broadcasters should be made to air their channels without advertisements has got Indian players worried, according to a Hindu Business Line report.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/19/Lalitha_Jewellery.jpg?itok=Eo9CC0e9
Lalitha Jewellery is top brand in BARC week 15 data

The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 6 April 2019 and 12 April 2019. The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All,...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/kannada.jpg?itok=gtce6vjD
Launch of Zee Kannada’s Weekend with Ramesh Season 4

Zee Kannada, a leading General Entertainment Channel in Karnataka, has never failed to regale its viewers by its unique content.

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/zee.jpg?itok=9Al8LHQ2
Zee dominates Bangla, Kannada segment in BARC week 15

In the Bengali language market, Zee Bangla stood as the leader in BARC data week 15. Oscar Movies Bhojpuri garnered fifth position in the Bhojpuri market.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/discovery.jpg?itok=WGXlMjdq
Discovery channel follows path to the moon of Israeli team in a one-hour exclusive ‘Return to the Moon: Seconds to Arrival’ premiering Monday April 22 at 10 pm

Since the dawn of the Space Age only three countries have landed a craft on the moon, the U.S., Soviet Union and China.

Television TV Channels Factual @ Discovery
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/kulfi.jpg?itok=01s17mME
BARC week 15: Dangal TV, powered by DD Free Dish, tops Hindi GEC (U+R), rural

MUMBAI: Sony Pal is the new entrant, securing tenth position by replacing Star Utsav in Hindi GEC (U+R) as per Broadcast Audience Research Council (BARC) data for week 15 of 2019. In rural and urban markets, no changes were observed.  Hindi GEC (U+R)

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/chromeDM.jpg?itok=XGf0IdQo
English News genre only gainer in Chrome DM week 15

English News grew in week 15 of Chrome Data Analytics and Media by 0.80 per cent.

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories