DTH

Airborne takes anime series 'Robotech' to mobile phones

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MUMBAI: Airborne Entertainment, which provides and publishes mobile entertainment content and applications, has announced a deal with Harmony Gold in the US to bring the anime series Robotech to mobile phones.

Airborne says that this is one of the first anime series to bridge the continental gap and truly take hold in the US. The Robotech suite of wireless content will include wallpapers, ringtones and ringback tones, with a mobile game just a few steps behind. The content will be made available across major US carriers later this year.

Airborne Entertainment president Andy Nulman says, "As the embrace between the wireless community and the general entertainment world becomes tighter, we strongly believe that successful narrative franchises like Robotech will continue to cross over to mobile gen. Our deal with Harmony Gold is a great example of this trend and we are extremely excited to be the ones to take the Robotech franchise mobile."

For over 20 years, Robotech has helped to lay the groundwork for anime's acceptance outside Japan. Like a lot of anime shows it is based on the solid foundation of narrative and characters along with action sequences. Airborne says that Robotech has spearheaded the genre's foray into theatrical imports, American remakes, specialised anime television networks and a full spectrum of influences on domestic pop culture. "We can't wait to see the impact it has on wireless," Nulman concluded.

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