Korean companies gung ho on digital multimedia broadcasting

MUMBAI: Want a digital multimedia broadcasting (DMB) service delivered on your mobile phone? Several Korean companies have launched this service via the terrestrial or satellite route.

TU Media is bullish and expects to rope in 6.6 million DMB subscribers by 2010, driven by affordable service rate plans and content. Currently, it has 437,000 subscribers.

The company displayed its wide array of products at the TV Korea Showcase 2006, held in Mumbai today. Among the other participants were companies like Seoul Broadcasting System (CBS), Alticast and Korean Broadcasting System (KBS).

The Korean companies expressed their intent to play a major role in expanding mobile broadcasting in India. A good geographical location makes India a suitable market for satellite DMB. Besides, India's configuration of ground is generally flat, implying that there are less shadow areas.

Speaking on the occasion, Alticast vice president Eun Sang Yun elaborated on the change in market demand for interactive TV service in Korea. "We are seeing on-demand type of services across the media markets. Also, there is a strong demand of interactivity in the mobile environment," Yun said.

While the cost of technical solutions has come down, Korea has adopted open standard solutions. This is easy to deploy, raises the quality of service, lowers costs for interactive TV solutions, and sets up a route for export. "This model can be adopted to the Indian market," Yun said.

There are interesting statistics for DMB subscribers. TU, which has funded $200 million till October 2005, has found that male viewers comprise 66 per cent of the base while 72 per cent of the audience is in the age group of 20 years to early 30s. Drama, game, news and movies are very popular. Sporting events like football have a very high viewership. The average usage per day is one hour with watching on mobile TV dominating the daytime. There is a trend for viewership to drop on the weekends which is controlled by conventional TV.

TU charges a registration fee of $20 million and a monthly subscription rate of $13 million. The satellite DMB capabilities allow you to view high definition broadcasts while on the move via a frequency transmitted from the satellite to your vehicle-mounted TU terminal and your TU handset that receives both satellite DMB and cellular services. It also offers a broad range of interactive multimedia services that let you directly participate in such broadcast programmes as wireless internet, home shopping, and M-commerce.

The TU handset for both satellite DMB and cellular service does not offer only mobile phone functions, but it also provides a wireless internet connection function, and an on-air broadcast programme capture and recording function.

The portable receiver for DMB services is equipped with a multimedia file reproduction function, as well as a capture and recording function. It carries a built in antenna receiving signals from terrestrial repeaters and provides a removable antenna receiving signals from satellite.

TU Media plans to invest a total of $6.68 million in the content area over the next five years. It offers 11 video and 26 audio channels.

SBS, the biggest private terrestrial broadcasting company in Korea, has developed various digital broadcasting technologies including digital multimedia broadcasting radio model.

Latest Reads
Star Sports unveils #BattleofSixes campaign for the upcoming PAYTM India- West Indies ODI and T20 series

This festive season is set to take cricket fans by storm as the battle of sixes begins with India taking on West Indies in the PAYTM ODI and T20 series, starting Oct 21st and November 4th, 2018 respectively.

Television TV Channels Sports
LaLiga Football Schools launch in Kerala

LaLiga, Spain’s top football league, recently launched the LaLiga Football Schools in India. It is a comprehensive grassroots football development programme in association with India On Track

Television TV Channels Sports
Triple gold medalist and former autralian olympic swimmer, stephanie rice debuts as an expert presenter on vivo pro kabaddi season vi in india

This season Star Sports, the official broadcaster for VIVO Pro Kabaddi League 2018 lifts the spirit of the game a notch higher with the announcement of three - time Olympic Gold medallist, Stephanie Rice, as an addition to the illustrious expert panel.

Television TV Channels Sports
IndiaCast rejigs revenue top brass in bid to grow across markets, platforms

In a move aimed at synergizing processes and business opportunities to scale up revenues, IndiaCast, the domestic, international and digital distribution arm of Viacom18 and TV18, today, announced an organizational rejig of its revenue management structure.

Television TV Channels People
Eros Now's Smoke MIPCOM screening gets packed house

A packed house turned up to watch Eros Now’s premier of its original Smoke at the Verriere Californie in the famed Palais des Festivals in Cannes, France on 15 October 2018.  The shortened  20 minute version of the 45 minutes per episode had you gripped right from the first frame which showed the...

Television TV Shows Drama Series
Sun TV, Star Maa only non-Hindi GEC channels in across genre list

For the second consecutive week in a row, the Sun TV Network’s flagship Tamil GEC and Star India’s flagship Telugu GEC Star Maa were the only non-Hindi GEC channels in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genre.

Television TV Channels Viewership
Infotainment genre’s steady shift towards localisation

It’s home! That’s the cry that almost every broadcaster is uttering today when it comes to wooing viewers with content. Even as kids’, lifestyle and GECs are witnessing an uptake in local content, the infotainment genre isn’t going to be left behind.

Television TV Channels Specialised and Niche
Amazon most advertised brand in BARC week 41

The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 6-12 October 2018. The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

Television TV Channels Viewership
No changes in Bhojpuri, Kannada, Marathi segments in BARC week 41

In the Bengali space, Jalsha Movies and Colors Bangla swapped their third and fourth positions in BARC data week 41. No changes were observed in the Bhojpuri, Kannada and Marathi segments. Moreover, Gemini TV and Zee Telugu swapped their second and third positions in the Telugu sector. Flowers TV...

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories