Korean companies gung ho on digital multimedia broadcasting

MUMBAI: Want a digital multimedia broadcasting (DMB) service delivered on your mobile phone? Several Korean companies have launched this service via the terrestrial or satellite route.

TU Media is bullish and expects to rope in 6.6 million DMB subscribers by 2010, driven by affordable service rate plans and content. Currently, it has 437,000 subscribers.

The company displayed its wide array of products at the TV Korea Showcase 2006, held in Mumbai today. Among the other participants were companies like Seoul Broadcasting System (CBS), Alticast and Korean Broadcasting System (KBS).

The Korean companies expressed their intent to play a major role in expanding mobile broadcasting in India. A good geographical location makes India a suitable market for satellite DMB. Besides, India's configuration of ground is generally flat, implying that there are less shadow areas.

Speaking on the occasion, Alticast vice president Eun Sang Yun elaborated on the change in market demand for interactive TV service in Korea. "We are seeing on-demand type of services across the media markets. Also, there is a strong demand of interactivity in the mobile environment," Yun said.

While the cost of technical solutions has come down, Korea has adopted open standard solutions. This is easy to deploy, raises the quality of service, lowers costs for interactive TV solutions, and sets up a route for export. "This model can be adopted to the Indian market," Yun said.

There are interesting statistics for DMB subscribers. TU, which has funded $200 million till October 2005, has found that male viewers comprise 66 per cent of the base while 72 per cent of the audience is in the age group of 20 years to early 30s. Drama, game, news and movies are very popular. Sporting events like football have a very high viewership. The average usage per day is one hour with watching on mobile TV dominating the daytime. There is a trend for viewership to drop on the weekends which is controlled by conventional TV.

TU charges a registration fee of $20 million and a monthly subscription rate of $13 million. The satellite DMB capabilities allow you to view high definition broadcasts while on the move via a frequency transmitted from the satellite to your vehicle-mounted TU terminal and your TU handset that receives both satellite DMB and cellular services. It also offers a broad range of interactive multimedia services that let you directly participate in such broadcast programmes as wireless internet, home shopping, and M-commerce.

The TU handset for both satellite DMB and cellular service does not offer only mobile phone functions, but it also provides a wireless internet connection function, and an on-air broadcast programme capture and recording function.

The portable receiver for DMB services is equipped with a multimedia file reproduction function, as well as a capture and recording function. It carries a built in antenna receiving signals from terrestrial repeaters and provides a removable antenna receiving signals from satellite.

TU Media plans to invest a total of $6.68 million in the content area over the next five years. It offers 11 video and 26 audio channels.

SBS, the biggest private terrestrial broadcasting company in Korea, has developed various digital broadcasting technologies including digital multimedia broadcasting radio model.

Latest Reads
Pro Wrestling League rallies on North India viewership

MUMBAI: The third edition of the Pro Wrestling League (PWL) proved to be a hit among the younger viewers while attracting audiences of all age groups. Moreover, 77 per cent of the viewership came from North India for the season.

Television TV Channels Sports
Catch the Superr Heropanti of bandbudh aur budbak only on Discovery Kids

Discovery Kids, the leading animation channel from Discovery Communications India, has launched its new series Bandbudh aur Budbak from 12th February. The show follows the fun school life adventures of two best friends, Badrinath and Buddhadeb who often land in trouble because of their antics but...

Television TV Channels Kids
Debates continue to reap rewards for Eng news channels on prime time

Prime-time shows on Indian English news channels have struggled to budge from their reliance on the debate format. In spite of access to new technologies, the content of the programming during the slot has largely remained the same. Even the allure of virtual reality (VR) and the latest production...

Television TV Channels News Broadcasting
Celebrate the month of love with Dil Beats - a show curated by 'Sanam' on MTV Beats

February is shaping up to be an exciting month for the viewers of MTV Beats – the 24x7 Hindi Music TV channel with a new show line up of specially curated concepts, will be all about love and romance. Bringing alive its promise of providing an intense musical indulgence, MTV Beats brings the...

Television TV Channels Music and Youth
Renault MTV Roadies Xtreme powered by OPPO co-powered by ID Shoes & Durex ups its ante with marquee sponsors for its milestone season

Having garnered an overwhelming response and appreciation year-on-year for fifteen long years, cult reality show, Roadies is back with its all new season, Roadies Xtreme.

Television TV Channels Music and Youth
Sun TV, Star Maa only non-Hindi players in across genre list

BENGALURU: The Sun TV Network’s flagship Tamil GEC Sun TV and Star India’s flagship Telugu GEC Star Maa were the only non-Hindi channels among Broadcast Audience Research Council's (BARC) weekly list of top 10 channels across genre all India (U+R): 2+ Individuals for week 6 of 2018 (Saturday, 3...

Television TV Channels Viewership
Higher taxes fail to dampen demand for Indian soaps in Sri Lanka

MUMBAI: In spite of stringent levies on imported content, the popularity of Indian shows is seeing an upward trend in the Sri Lankan market. Indian soaps have resonated well with audiences in the island nation, courtesy the flashier nature of the content in contrast to the rural and simple...

Television TV Channels GECs
BTVI’s Financial Planner engages with audience on personal wealth creation

BTVI, India’s premiere English business news channel hosted the on-ground event ‘Financial Planner’ in Pune and Mumbai. The channel has introduced this on-ground interactive opportunity for its viewers where a financial expert helps them build a solid financial future.

Television TV Channels News Broadcasting
Ex-Times Now Anchor Shaheen Dawood joins iRealities as 'Lead Content Producer'

Former Times Now entertainment anchor Shaheen Dawood is now heading a large animation team at iRealities, one of the primeval and leading content production and marketing solutions company in Mumbai.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories