iWorld

Malayalam infotainment channel Jai Hind targets April launch

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/07/18/DD.jpg?itok=typf7l3G

MUMBAI: Jai Hind, the Congress party backed Malayalam infotainment channel, is planning an April launch. The channel is funded by a group of Kerala businessmen under the banner of Bharat Broadcasting Network Limited (BBNL).

According to a source close to the developments, BBNL has made an initial investment of Rs 550 million in the project. The Dubai-based NRI entrepreneur Aniyan Kutty is so far the major stakeholder with an investment of Rs 100 million.

"Jai Hindi will be composed of 60 per cent news content and 40 per cent entertainment and hence we call it an infotainment channel. The uplinking permission is under process and BBNL is planning to launch the channel by mid-April," says the project's chief consultant V Krishna Kumar.

The Kumar-headed production house Symphony Entertainment Private Ltd. has been signed by BBNL for technical, management, programming and logistics assistance.

According to Kumar, the company has already completed top-level appointments. Jai Hind will be headed by former Doordarshan deputy director general K Kunhikrishnan in the capacity of CEO. Senior Mathrubhumi journalist Sunnykutty Abraham has been roped in as COO of the channel. Abraham has been given the additional responsibility of the news division head as well.

Former Indiavision producer Shiny Jacob Benjamin will head the programming division. BBNL is expecting to wind up the remaining appointments by mid-March.

The political climate in Kerala has definitely contributed to the idea, according to sources. "Congress' archrival CPI-M has Kairali TV supporting its ideologies. The party is facing rough weather presently, and what makes matters worse is the fact that the state assembly elections are just two months away. To fight the situation, Congress party leaders initiated a TV channel idea, which the party president Sonia Gandhi approved recently," says a source.

Speaking to indiantelevision.com, Kumar however chose to underplay the involvement of the Congress party in the channel's affairs. "The Congress party won't interfere in the running of the channel. Jai Hindi will keep its own identity. The promoters have given us a free hand and I am encouraged by this fact," states Kumar.

The company has set up its office in capital city Thiruvananthapuram. "Work is in progress for the studios. To start with, we will have our own news studio, while the programming studio will run in hired premises," informs Kumar.

Speaking about the positioning of Jai Hind, Kumar said a final decision hadn't been taken yet. However, he hinted that the 24-hour channel would cover all sub-genres of entertainment including soaps and movies. On the programming front, Jai Hindi will telecast in-house as well as outsourced programmes. "News & current affairs and a few entertainment projects will be produced in-house. The channel has already received proposals from independent producers for various projects," he says.

Incidentally, Kumar is the executive, who anchored the CPI-M backed Kairali TV in its infancy. He played a key role in establishing the channel by introducing various off-beat strategies such as non-soap programming. Kumar floated Symphony Entertainment in 2005, with majority funding from the state government of Kerala.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/mart.jpg?itok=K5Oj3hNi
Walmart may enter video streaming biz to compete with Amazon

Retail giant, Walmart, which is in an ongoing war with Amazon in the sector, is likely to scale the war to video steaming business also.

iWorld e-commerce
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/rpime.jpg?itok=2k5xLX6P
Prime Members in India enjoyed the biggest Prime Day yet; record number of members shopped deals and streamed movies and music

More customers in India joined the Prime membership program in the week leading up to Prime Day than in any other week before, with more than 35% of new members living in tier 2-3 towns.

iWorld e-commerce
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/broad.jpg?itok=uL-vHx52
Broadband internet subs growth higher in May-18 than previous month

India witnessed 2.91 percent growth in broadband internet customers in the month of May 2018 (May-18, month under review) according Telecom Regulatory Authority of India (TRAI) data for the month ended 31 May 2018. Hence, 122.10 lakh (122.10 million, 1.221 crore) broadband subscribers were added...

iWorld Broadband
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/udaysodhi-8_0.jpg?itok=ad11d_IO
15-20% of total WC viewership for SonyLiv was female

FIFA World Cup (WC) 2018 has surpassed the expectation of Sony Pictures Networks India's digital arm, SonyLiv, by miles in terms of viewership numbers and brand associations.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/gulshan.jpg?itok=fVGXaqTq
Former Times Internet CRO Gulshan Verma joins Hotstar

After almost three years in the company, former Times Internet chief revenue officer Gulshan Verma has joined Hotstar.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/spull.jpg?itok=T6UMGZUM
Spuul Now Available at Ola’s Connected Car Platform, Ola Play

Spuul, the popular global video-on-demand (VOD) platform today announced a partnership with India’s leading and one of the world’s largest ride-sharing companies, Ola and its connected car platform for ridesharing, Ola Play.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/bimal_0.jpg?itok=NP7W1i6K
Viu appoints Bimal Unnikrishnan as india content head

Viu, leading OTT service by PCCW and Vuclip, has appointed Bimal Unnikrishnan as Vice President Content for India to focus on the service’s original content portfolio. Bimal will report to Vishal Maheshwari, Country Head for Viu India.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/full.jpg?itok=37q4sRPF
SonyLIV Goes Regional with 'Full Tight'- Launches its second Marathi Web-Series

With 180.3 million* active online video viewers and almost 4 million* registered subscribers, the OTT companies today are making huge investments in language content to spur growth from regional markets.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/Netflix.jpg?itok=z5Uv8ggu
In Q2 earnings call, Netflix's added focus on India

Though Netflix did not deliver an outstanding performance for Q2 2018, its focus on India has surely risen. In the follow-up conference call, India was mentioned 20 times, which is higher than the last nine quarters combined.

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories