Television

Sahara, DD ad sales revenues for England series to gross Rs 2.9 billion

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/07/21/Sahara.jpg?itok=3mBAmRgM

MUMBAI: It's all about advertising sales. That is clearly the revenue story for England's tour of India that kicks off 1 March.

This is amply borne out from the way the telecast rights for the India territory have been parcelled out by Nimbus Communications, the telecast rights holder to India cricket for the next four years.

The satellite rights are with Sahara One Television while Doordarshan is the terrestrial broadcaster. Both the channels are free-to-air so the only revenue stream will be advertising.

Advertisers will of course not be complaining with the arrangement that Nimbus chief Harish Thawani has managed since the two channels combined offer arguably the best possible "reach combo" available in the country today.

Calculations that Indiantelevision.com has made based on the card rates for the upcoming series indicate that gross revenues should be in the region of Rs 2.9 billion (Sahara Rs 1.65 billion, DD Rs 1.25 billion). This is the estimated gross that will be earned at the end of the 3 Tests and 7 ODIs that make up the current tour.

Media buyers that Indiantelevision.com spoke to indicate that Nimbus will be able to more or less hold these rates because they see them as "realistic" figures. Since Sahara has excellent connectivity in the Hindi speaking markets of 96 per cent (Tam data for HSM, average for Dec 05- Feb 06), and DD has an all-India spread, one thing that no advertiser will have worries over is connectivity.

THREE SPONSORS ALREADY SIGNED ON

Advertising bookings opened today and at the time of filing this report, three sponsors Reliance Infocomm, TVS and Coca Cola (all three are sponsoring on both networks) has signed on. Approximately 27 per cent of total available inventory has been being consumed by these three alone, a statement issued by nimbus says.

The statement further adds that three other sponsors, the deals for which are being finalised, are expected to take up a remaining 23 per cent. From the 40 per cent reserved for spot buys, approximately one half has been sold on the opening day.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/mpa.jpg?itok=vqd31YXu
MPA REPORT: THE MARKET VALUE FOR SPORTS MEDIA RIGHTS TO SOAR 22% IN ASIA PACIFIC EX-CHINA TO REACH US$5.0 BILLION IN 2018

MPA REPORT: THE MARKET VALUE FOR SPORTS MEDIA RIGHTS TO SOAR 22% IN ASIA PACIFIC EX-CHINA TO REACH US$5.0 BILLION IN 2018

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/and.jpg?itok=xIv703YO
&pictures to air the World Television Premiere of the critically acclaimed Mukkabaaz on Saturday, 23rd June at 8pm

In a love story of a sportsman set in Bareilly, Vineet Kuma Singh plays a Kshatriya boxer who falls in love with a deaf-mute Brahmin woman. Co-produced and directed by National Film Award winner Anurag Kashyap, Mukkabaaz was screened at the 2017 Toronto International Film Festival and the 2017...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/disney.jpg?itok=_e6XbSdU
Disney appoints new creative officers for animation division

Jennifer Lee and Pete Docter have been named as new chief creative officers (CCOs) for Disney’s animation division. While Docter will handle the Pixar Animation Studios, Lee will head the Walt Disney Animation Studios.

Television Production House Post Production
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/shinde.jpg?itok=TZAJ4Ibs
Epic TV appoints Rajiee Shinde as president

Infotainment channel EPIC TV has announced the appointment of Rajiee M Shinde as president. In her new role at EPIC, she has been entrusted with the responsibility of expanding the business and building the EPIC network.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/sell.jpg?itok=91wnij2K
Endemol Shine hires banks for a possible sale

Netherlands-based TV production company, Endemol Shine Group, has hired Deutsche Bank and Liontree to explore a potential sale that could be valued between $2- $4 billion including debt.

Television Production House Post Production
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/flix.jpg?itok=xMcG7N6B
Leap into the world of robots and cyber terrorists as &flix brings the premiere of ‘Ghost in the Shell’

&flix, the all-new destination for the most-awaited Hollywood hits, is all set to bring the Indian television premiere of the 2017 American sci-fi action film ‘Ghost in the Shell’, this Sunday, June 24 at 1 PM & 9 PM. The movie, which is part of the channel’s ‘Flix First Premiere’ property...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/cnbc.jpg?itok=a0MUy3Eu
CNBC-TV18 announces the 8th edition of the india healthcare and wellness awards

CNBC-TV18, India’s leading English business news channel along with ICICI Lombard, announces the 8th edition of the‘Indian Healthcare and Wellness Awards.’ The awards will acknowledge and felicitate the best of medical and wellness service providers in the industry. The event will also serve as a...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/Mihir-Bhatt.jpg?itok=0_g71hzd
Times Network appoints Mihir Bhatt as chief editor - IPs

MUMBAI: Times Network, part of India’s largest media conglomerate, The Times Group, today announced the appointment of Mihir Bhatt as chief editor – IPs. In his new role, Mihir will spearhead efforts to create unique and content-rich offerings on all IPs of the network, in addition to his...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/andrew.jpg?itok=qvyaHkKe
Andrew Marshall joins HOOQ as general counsel

MUMBAI: HOOQ, Asia’s first video-on-demand service, has appointed Andrew Marshall as the new general counsel. Marshall, who will be  based out of the company’s headquarters in Singapore, will bring his legal and regulatory expertise to the streaming platform.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories