Television

Sahara, DD ad sales revenues for England series to gross Rs 2.9 billion

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/07/21/Sahara.jpg?itok=3mBAmRgM

MUMBAI: It's all about advertising sales. That is clearly the revenue story for England's tour of India that kicks off 1 March.

This is amply borne out from the way the telecast rights for the India territory have been parcelled out by Nimbus Communications, the telecast rights holder to India cricket for the next four years.

The satellite rights are with Sahara One Television while Doordarshan is the terrestrial broadcaster. Both the channels are free-to-air so the only revenue stream will be advertising.

Advertisers will of course not be complaining with the arrangement that Nimbus chief Harish Thawani has managed since the two channels combined offer arguably the best possible "reach combo" available in the country today.

Calculations that Indiantelevision.com has made based on the card rates for the upcoming series indicate that gross revenues should be in the region of Rs 2.9 billion (Sahara Rs 1.65 billion, DD Rs 1.25 billion). This is the estimated gross that will be earned at the end of the 3 Tests and 7 ODIs that make up the current tour.

Media buyers that Indiantelevision.com spoke to indicate that Nimbus will be able to more or less hold these rates because they see them as "realistic" figures. Since Sahara has excellent connectivity in the Hindi speaking markets of 96 per cent (Tam data for HSM, average for Dec 05- Feb 06), and DD has an all-India spread, one thing that no advertiser will have worries over is connectivity.

THREE SPONSORS ALREADY SIGNED ON

Advertising bookings opened today and at the time of filing this report, three sponsors Reliance Infocomm, TVS and Coca Cola (all three are sponsoring on both networks) has signed on. Approximately 27 per cent of total available inventory has been being consumed by these three alone, a statement issued by nimbus says.

The statement further adds that three other sponsors, the deals for which are being finalised, are expected to take up a remaining 23 per cent. From the 40 per cent reserved for spot buys, approximately one half has been sold on the opening day.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/20/ira.jpg?itok=S8B6YYvd
PIB’s Ira Joshi new DG of Doordarshan News

Doordarshan News has appointed senior Indian Information Service officer Ira Joshi as director general (DG).

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/20/gangster_0.jpg?itok=gZdZccoA
Chill like a gangster every weekend

MUMBAI: Gangsters. They’re an evil, uncouth, unlawful lot, causing a real menace to the society. That, usually, is our outlook towards gangsters and in most parts is true. What we don’t focus on though, is the backstory that pushed them into becoming the way they are. What made Gangsters… ‘...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/20/shudanshu.jpg?itok=qZUimm48
Want to be the most admired M&E company, says Vats

In an interaction with Indiantelevision Dot Com’s Satyam Nagwekar, Viacom18 group CEO Sudhanshu Vats spoke on a number of topics, detailing the company’s objective of becoming the most admired entity in the media and entertainment space.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/20/narayan-rao.jpg?itok=Hbha1DLD
NDTV’s KVL Narayan Rao passes away

NDTV group CEO and executive vice chairperson KVL Narayan Rao passed away at 8am today. Suffering from cancer, he was 63 years old.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/20/Mukesh-Ambani.jpg?itok=xCMQWa5B
Viacom18 celebrations: Mukesh Ambani sets the roadmap for next 10 years

MUMBAI: Indian television channel owners better watch out. Mukesh Ambani is riding into town and he means business. He sounded his intent at Viacom18’s tenth anniversary celebrations which, were held over the weekend in Mumbai’s NSCI Dome. He came in for a bit post 9 pm. And he was there for a few...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/17/ganga.jpg?itok=SbPCInsu
ZEEL to revamp Big Magic, Big Ganga

Zee Entertainment Enterprises Limited (ZEEL) still seems to be in a celebratory mood after its recent 25th year anniversary. After rebranding its entire Zee’s bouquet, the network is soon to revamp the Reliance Broadcast Network Limited’s (RBNL) television business that it acquired in November...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/17/chndra.jpg?itok=SsRnkyG_
Launch of ZEEL’s lifestyle channels round the corner

Living Foodz, which was first aired in 2015 replacing Zee Entertainment Enterprises Limited’s (ZEEL’s) Khana Khazana channel, will soon have a trio of new channels, adding to the network’s lifestyle bouquet.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/17/spn.jpg?itok=WBljFguF
SPN India recognised as one of the best companies for women in India

Entertainment and sports broadcast network, Sony Pictures Networks India (SPN), has been recognised as one of the best 100 companies for women to work for in India for 2017.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/17/anil.jpg?itok=rp4oX9JR
Sabido TV scriptwriting workshop in Mumbai on 23 November

A unique scriptwriting workshop is being organized by the Hong Kong based One Talk Production group in partnership with the indiantelevision.com group from 23-27 November and 29-2 December 2017 in Mumbai.

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories