Nimbus signs on Sahara as India telecast partner for England series

MUMBAI: The third and most critical piece of the India cricket telecast pie for the upcoming India-England series has now been settled with the unveiling of the cable & satellite broadcaster for the India territory as Sahara One.

Sahara One Television will broadcast the India-England international cricket series starting 1 March, and consisting of 3 Tests and 7 ODIs. As already announced, Doordarshan is the terrestrial broadcaster while the England territory rights remain with Sky Sports.

Nimbus Communications, the BCCI's global media rights partner for Indian cricket till March 2010, today signed a landmark deal with Sahara One Media And Entertainment Limited's satellite & cable channel in India, Sahara One Television, to broadcast the series.

In addition to the live telecast, Nimbus will be producing wrap around programming pre/post match and during breaks. Nimbus Sport, the BCCI's appointed producer, will supply the world feed (live coverage) to Sahara One.

As is the case with DD, Nimbus will be exclusively marketing commercial airtime during the series on Sahara One. The ad sales arrangement between Nimbus and Sahara involves an upside sharing beyond specified revenue thresholds.

Shailendra Singh, head of Sahara One Media And Entertainment Limited, said, "We are delighted to partner with Nimbus and Indian cricket in this new strategic initiative to take Indian cricket to the next level. Sahara India Pariwar has deep commitment to cricket and we are sure that our massive reach in cable homes will ensure that this exciting series achieves record-breaking ratings."

Singh told that Sahara would definitely set in motion the drive towards pay after acquiring the rights. "We are working on several things. It is a good combination. We are a general entertainment channel and Nimbus understands cricket. Nimbus will handle the ad sales and we will do a minor portion of it. As a general entertainment channel, we have more connectivity than a sports channel," he said.

For the present though, given that Sahara One is free-to-air, it also ensures that there are no cable black outs of the channel as becomes the case often with sports channels trying to extract pay TV revenues.

Commenting on the deal, Akash Khurana, MD & CEO, Nimbus, said "Our choice of the Sahara One platform was dictated by the fact that the channel has near 100 per cent distribution in cable homes compared to sports channels that barely reach 50 per cent of cable homes; and by the amazing commitment and vision for cricket of the Sahara India Pariwar."

In addition to Sahara One's live broadcast and wrap-around programming, the Sahara One Network shall produce unilaterals that shall be aired exclusively on Sahara FILMY and Sahara News, focusing on the glamour events and behind-the-scenes action respectively around this series.

Latest Reads
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary
Whether BARC action can stop unethical practices?

MUMBAI: Can businesses and industries practise their art of selling fairly although they have 'Fair Practices' training during academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India. If the traffic cop is watching,...

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary
Colors emerges strong on strength of Naagin I & II

MUMBAI: One of the top rated shows Naagin Season 2 helped Colors reach a top-ranking position.

Television TV Channels GECs
Pakistan Broadcasters Association to oppose PEMRA Indian content ban

MUMBAI: The Pakistan Electronic Media Regulatory Authority (PEMRA) shocked both Pakistan and Indian broadcasters when it issued an order blanking out  all Indian content from Pakistan’s television channels on 19 October.

Television TV Channels GECs
Sony Pix to telecast 'Jurassic World' on 22 October

Sony Pix will take the viewers on a thrilling, adventurous journey with cloned dinosaurs in their Billion Dollar Premiere property. The channel plans to air Jurassic World on 22 October at 1 pm and 9 pm.

Television TV Channels English Entertainment
Sony AXN scripts deal with Pinewood; buys stake in SVOD service Hopster

Folks at Sony Pictures Television (SPT) are in a celebratory mood. Not only has it signed a six-series deal with Pinewood Television but has also acquired a minority stake in the London-based video subscription service for kids content - Hopster.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories