Television

Football delivers strong ratings for ESS in South East Asia

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/07/04/ESS_0.jpg?itok=vwJJpKkm

MUMBAI: If there is one area that sports broadcaster ESPN Star Sports (ESS) has a strong presence in South East Asia, it is football. The channel has announced that the English Premier League (EPL) is working well for it.

In South East Asia ESPN recorded a television rating of 11.5 for the Manchester United vs. Liverpool match telecast on 22 January 2006 in the Cable Male 15 + target group (TG). The match touched the top rating of 14.5.

ESS senior VP, Advertising Sales Charles Less said, ESPN Star Sports strong programming values, formidable team of pundits and interactive elements excite viewers, making them switch on to our networks to watch their favourite football matches and shows. Our remarkable presentation attracts viewers and leads to high ratings. As much as 45 per cent viewing time is added to the viewer-ship of football via viewing of non-live football programming like Nokia Football Crazy, Tiger First Edition and others on our networks.

ESS says that its marketing efforts has extended the fan-following for clubs beyond the usual top teams. South East Asia has been a traditional stronghold of Manchester United and Liverpool. Though the two clubs continue to rank high in popularity, new favourites in Wigan Athletic, Aston Villa, Middlesborough and other clubs are also emerging. Chelseas great performance in the previous season has also added a lot of fans for the club.

Viewership for late night matches has also been on the rise. Less adds, Football has no prime time. It is clear that football fans extend their television viewing time to accommodate the matches of their choice. The Uefa Champions League is a prime example of late night or early morning slot attracting high TV ratings. A Manchester United match played at 3:30 am in the morning rated a high 8.2 among the young upscale male TG, capturing a channel share of 83 per cent. Across the Male 15 + TG also the rating was a high of 3.2.

The Manchester United vs. Fulham match on 4 February 2006 got a 6 TVR and the Chelsea vs. Liverpool on 5 February got a TVR of 10.1. The highest rated match so far in this season though continues to be the Manchester United vs Chelsea game played on 6 November 2005, which registered a high of 12.6 TVR and peaked at 15.5 TVR.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/20/sony.jpg?itok=XlwZkCP5
Sony Pictures Networks India gears up for the India tour of Australia with engaging programming initiatives

For the year ending high-octane cricket series between India and Australia, Sony Pictures Networks India (SPN), will be undertaking several initiatives to enhance the viewing experience and increase engagement with cricket enthusiasts across the nation.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/20/sagnik.jpg?itok=kKMr0u3H
Sony Entertainment Television appoints Sagnik Mukherjee as AVP marketing

Sagnik Mukherjee is set to join Sony Entertainment Television as associate vice president marketing, a source close to the development confirmed to Indiantelevision.com.

Television TV Channels People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/20/raj-nayak.jpg?itok=ZDdRSmtK
Viacom18 COO Raj Nayak quits

Colors' Big Boss has quit, according to media reports. We are talking about Viacom18 COO Raj Nayak, who is the brain behind the most popular reality show Big Boss.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/19/NG.jpg?itok=K2t16PB_
Monuments Turn Red, As National Geographic Raises an Alarm for Planet Conservation

Glaciers are melting, sea levels are rising, pollution in various parts of the world is at its peak, and tonnes of plastic waste is in the oceans.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/19/jony.jpg?itok=pT_heat_
Sony BBC Earth hosts the extraordinary Natural History Producer and Global Storyteller, Jonny Keeling, in India

Sony BBC Earth, India’s No. 1 factual entertainment channel and home to the most iconic and premium content, continues to deliver to its promise of making the viewers ‘feel alive’.

Television TV Channels Factual @ Discovery
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/19/jumanji.jpg?itok=g7Q0FcKR
‘Ab Jungle meinhoga Dangal’ with the Hindi Television Premiere of Jumanji: Welcome to the Jungleon November 24th at 8pm only on &pictures

Ever wonder how it feels to be inside a game and play the character you choose? In the brand-new adventure Jumanji: Welcome to the Jungle, the tables are turned as four teenagers in detention are sucked into the world of Jumanji.

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/19/tv.jpg?itok=sMpw7SEL
Broadcasters see regional adex space growing

Now that the Hindi fervour has died down, broadcasters and advertisers have latched on to the regional segment. It's no wonder that the adex in the space is expected to grow as well. According to the global ad growth forecast of GroupM, India’s adex is expected to grow at 14.2 per cent compared to...

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/17/10.jpg?itok=tYOD3hMY
Bodhi Tree focusing on three verticals to scale up business

Over the top (OTT) services have given a big boost to production houses in the country  Bodhi Tree Multimedia, started by Mautik Tolia and Sukesh Motwani five years ago, only concentrated on general entertainment programs on TV initially. Following the change in the overall entertainment industry,...

Television Production House Fiction
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/17/zee.jpg?itok=cSVH9EqA
Mumbai Team franchisee owner unable to meet financial obligations towards Zee Maharashtra Kushti Dangal

Mr. Pranav Rajesh Dake, owner of Zee Maharashtra Kushti Dangal’s Mumbai team – Mumbai Astra has regrettably been unable to meet the financial obligations towards Zee Maharashtra Kushti Dangal (ZMKD), its players and technicians.

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories