MTV Intl creative president Brent Hansen calls it a day

MUMBAI: MTV Intl creative president Brent Hansen who is also the chief editor has put in his papers.

He spent 15 years at MTV, which was recently spun off from CBS. MTV Intl vice chairman Bill Roedy will fill in for Hansen on an interim basis.

He said, "With nearly two decades at MTV Networks, I've decided this is the right time in the company's history for me to resign and move on. I am proud to have played a key strategic and creative role in the growth of the company's international business over that time.

"I have led and challenged the company to further its core values. I'm particularly pleased to have helped encourage cultural exchange through music, which continues to be of huge personal and professional interest to me, in tapping into common interests and, hopefully, offering something new as well as the familiar."

As the head of MTV's European operations, Hansen spearheaded the broadcaster's growth in Europe for the past 15 years. He is recognised as the architect of MTV Europe's localisation strategy, which began in the late 1980s and saw MTV launching dedicated operations in all key European markets.

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