Television

VH1, IFilm add interactivity to Web Junk initiative

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MUMBAI: Following encouraging on-air ratings and increases in mobile downloads, viewer-submitted video uploads, and VSpot mobile streams, US broadcaster VH1 and IFilm have announced plans to extend Web Junk 20 from its original slate of six episodes, with six new episodes.

Web Junk 20 celebrates and brings a unique look at all the weirdest, wildest, and most hilarious internet video clips out there.

The additional episodes will give viewers more of what they really want to see -- celebrity slip-ups, animated satire, bloopers, and everyday people at their most outrageous.

VH1 says that its partnership with IFilm has struck a pop culture chord chord, bringing together two things that people love, TV and the Web. The two parties have done so by reaching viewers across multiple platforms at increasing rates. On-air Web Junk 20 ratings went up among the key 18 to 49 demographic by 47 per cent from the same time period last year.

VH1 further says that since it premiered in January 2006, Web Junk 20 has been the most viewed VH1 programming on VSpot at VH1.com and has accounted for more than 25 per cent of all VH1 Mobile downloads. The success of Web Junk 20 on VSpot has also driven streams to record numbers in the month of February.

Additions to the line-up include two one-hour episodes and four half-hour episodes. VH1 and IFILM will also launch a Show Us Your Junk viewer-generated video competition where one viewer will be crowned "winner" and his/her Web junk clip will air on an episode of Web Junk 20. In addition, the winner will receive an HP Digital Media Center with Intel technology and the latest Aquos liquid crystal television from Sharp.

To enter the competition, fans can visit the Web Junk 20 upload page on IFilm.com at www.ifilm.com/webjunk. The submission period began on 17 February.

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