Ravi Menon shifted from Star One as Star Vijay head; weekend spruce-up on anvil

MUMBAI: Star India has deputed Star One programming head Ravi Menon as Vijay TV general manager. Harsh Rohatgi, who had been heading the channel as deputy general manager, was promoted as general manager Star Network in July 2005.

"Star One programming is more or less steadied up now and it has been brought under the Star India programming wing now. Vijay TV being the South Indian hub of Star India, we are looking to pump up our initiatives. The channel has grown as one of the revenue centres and now the effort is to improve the position," Menon, who took charge on 1 February, tells

Menon is hitting the ground running as it were bringing in two Star properties into the weekends: Koffee with Karan and The Great Indian Laughter Champions. The Tamil version of The Great Indian Laughter Champions will launch on 10 March, while Koffee with Karan will go on air later in the month.

"Star has been launching its successful Hindi formats on Vijay in the weekends and the strategy continues. Koffee with Karan and The Great Indian Laughter Champions follow this stream. We will be also launching a musical property soon to spruce up the weekends," says Menon.

Along with Star Plus, Vijay was also forced to reshuffle its weekend programming following Kaun Banega Crorepati 2's abrupt exit. With KBC2 bidding adieu to Vijay on 25 February, the slot will be filled with some of the channel's successful properties.

"We will be telecasting some of our crowd-pullers -- including Best of Lollu Sabha -- in the KBC2 time slot on Saturdays," states Menon.

Menon adds that the channel's weekday prime time band has been shaping up well. "Vijay is comfortably placed with its weekday prime time. K Balachander's soap Idhu Oru Kadhal Kadhai is one of our driver shows in this segment," he says.

Speaking about the plans for this fiscal, Menon says the emphasis will be on reality formats. "Apart from reality, we are seriously looking at the kids' space also. Then we have plans for the afternoon band. Since we follow a July to July fiscal, we will be putting our act together in July," says Menon.

Latest Reads
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary
Whether BARC action can stop unethical practices?

Whether businesses and industries practice their art of selling fairly although they have 'Fair Practices' training during the academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India.

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary
Colors emerges strong on strength of Naagin I & II

MUMBAI: One of the top rated shows Naagin Season 2 helped Colors reach a top-ranking position.

Television TV Channels GECs
Pakistan Broadcasters Association to oppose PEMRA Indian content ban

MUMBAI: The Pakistan Electronic Media Regulatory Authority (PEMRA) shocked both Pakistan and Indian broadcasters when it issued an order blanking out  all Indian content from Pakistan’s television channels on 19 October.

Television TV Channels GECs
Sony Pix to telecast 'Jurassic World' on 22 October

Sony Pix will take the viewers on a thrilling, adventurous journey with cloned dinosaurs in their Billion Dollar Premiere property. The channel plans to air Jurassic World on 22 October at 1 pm and 9 pm.

Television TV Channels English Entertainment
Sony AXN scripts deal with Pinewood; buys stake in SVOD service Hopster

Folks at Sony Pictures Television (SPT) are in a celebratory mood. Not only has it signed a six-series deal with Pinewood Television but has also acquired a minority stake in the London-based video subscription service for kids content - Hopster.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories