Ravi Menon shifted from Star One as Star Vijay head; weekend spruce-up on anvil

MUMBAI: Star India has deputed Star One programming head Ravi Menon as Vijay TV general manager. Harsh Rohatgi, who had been heading the channel as deputy general manager, was promoted as general manager Star Network in July 2005.

"Star One programming is more or less steadied up now and it has been brought under the Star India programming wing now. Vijay TV being the South Indian hub of Star India, we are looking to pump up our initiatives. The channel has grown as one of the revenue centres and now the effort is to improve the position," Menon, who took charge on 1 February, tells

Menon is hitting the ground running as it were bringing in two Star properties into the weekends: Koffee with Karan and The Great Indian Laughter Champions. The Tamil version of The Great Indian Laughter Champions will launch on 10 March, while Koffee with Karan will go on air later in the month.

"Star has been launching its successful Hindi formats on Vijay in the weekends and the strategy continues. Koffee with Karan and The Great Indian Laughter Champions follow this stream. We will be also launching a musical property soon to spruce up the weekends," says Menon.

Along with Star Plus, Vijay was also forced to reshuffle its weekend programming following Kaun Banega Crorepati 2's abrupt exit. With KBC2 bidding adieu to Vijay on 25 February, the slot will be filled with some of the channel's successful properties.

"We will be telecasting some of our crowd-pullers -- including Best of Lollu Sabha -- in the KBC2 time slot on Saturdays," states Menon.

Menon adds that the channel's weekday prime time band has been shaping up well. "Vijay is comfortably placed with its weekday prime time. K Balachander's soap Idhu Oru Kadhal Kadhai is one of our driver shows in this segment," he says.

Speaking about the plans for this fiscal, Menon says the emphasis will be on reality formats. "Apart from reality, we are seriously looking at the kids' space also. Then we have plans for the afternoon band. Since we follow a July to July fiscal, we will be putting our act together in July," says Menon.

Latest Reads
Viacom18 confirms the departure of Raj Nayak

In an official statement released to the media, Viacom18 confirmed the departure of Raj Nayak, the media network’s Chief Operating Officer.

Television TV Channels GECs
Sony Pictures Networks India gears up for the India tour of Australia with engaging programming initiatives

For the year ending high-octane cricket series between India and Australia, Sony Pictures Networks India (SPN), will be undertaking several initiatives to enhance the viewing experience and increase engagement with cricket enthusiasts across the nation.

Television TV Channels Sports
Sony Entertainment Television appoints Sagnik Mukherjee as AVP marketing

Sagnik Mukherjee is set to join Sony Entertainment Television as associate vice president marketing, a source close to the development confirmed to

Television TV Channels People
Viacom18 COO Raj Nayak quits

Colors' Big Boss has quit, according to media reports. We are talking about Viacom18 COO Raj Nayak, who is the brain behind the most popular reality show Big Boss.

Television TV Channels GECs
Monuments Turn Red, As National Geographic Raises an Alarm for Planet Conservation

Glaciers are melting, sea levels are rising, pollution in various parts of the world is at its peak, and tonnes of plastic waste is in the oceans.

Television TV Channels English Entertainment
Network 18's Joy Chakraborthy steps down

Forbes CEO and Network 18 President(Revenue) Joy Chakraborthy has stepped down from his role, according to media reports.

Television TV Channels News Broadcasting
Sony BBC Earth hosts the extraordinary Natural History Producer and Global Storyteller, Jonny Keeling, in India

Sony BBC Earth, India’s No. 1 factual entertainment channel and home to the most iconic and premium content, continues to deliver to its promise of making the viewers ‘feel alive’.

Television TV Channels Factual @ Discovery
‘Ab Jungle meinhoga Dangal’ with the Hindi Television Premiere of Jumanji: Welcome to the Jungleon November 24th at 8pm only on &pictures

Ever wonder how it feels to be inside a game and play the character you choose? In the brand-new adventure Jumanji: Welcome to the Jungle, the tables are turned as four teenagers in detention are sucked into the world of Jumanji.

Television TV Channels Movie Channels
Broadcasters see regional adex space growing

Now that the Hindi fervour has died down, broadcasters and advertisers have latched on to the regional segment. It's no wonder that the adex in the space is expected to grow as well. According to the global ad growth forecast of GroupM, India’s adex is expected to grow at 14.2 per cent compared to...

Television TV Channels Regional

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories