Deep secrets of American housewives exposed: Harris Interactive survey

MUMBAI: Playtex Secrets and Desperate Housewives star Alfre Woodard (Betty Applewhite) have got together to unearth secrets of American housewives. The findings of the survey revealed that nearly three out of four (72 per cent) married women have a deep secret.

Woodard teamed up with Playtex Secrets to share a few secrets -- no, not from Wisteria Lane, rather from America's desperate -- and not so desperate -- housewives.

Playtex Secrets -an elegant intimate apparel line for full-sized women - commissioned Harris Interactive to conduct a national survey of more than 1,300 married US women regarding their deepest secrets to coincide with the introduction of its new Legacy Lace bra collection.

"The Playtex Secrets survey truly uncovered some thought-provoking and provocative secrets of real American housewives. In fact, many of the findings would make great fodder for a storyline on the show!" said Emmy Award winner Woodard.

The Playtex Secrets survey found that:

To Tell or Not to Tell

The secret is out, nearly three of four (72 per cent) married women say they have a deep secret. Apparently, many of these women don't want to air their dirty laundry, as more than one out of three (35 per cent) have not divulged their secret to anyone.

Between the Sheets

Women disclosed a bit more about their activities between the sheets than the old cliche 'what happens in the bedroom stays in the bedroom' might suggest. When asked to describe the romantic connection with their husbands, about one in five married women (21 per cent) said that sex with their husbands is rare.

On the other hand, approximately three in 10 married women (29 per cent) said they and their husband could use a second honeymoon. Only 15 per cent of married women described the romantic connection with their husbands as "always hot and heavy."

It's Just a Little Crush

Nearly half of married women (44 per cent) say they have ever had a secret crush. Surprisingly, nearly half of those women (48 per cent) are secretly having a crush on someone they work with -- a co-worker, colleague or even their boss. Perhaps even more revealing, about one in five (21 per cent) admit to having secretly admired their husbands' friend(s).

Monster In-Law?

Among married women who know or have known their mother-in-law, about three in 10 (29 per cent) describe their relationship as one of toleration. Shockingly, as many as one in five (20 per cent) say they'd love for their mother-in-law to move in with them.

Chatty Katty

About three in five married women (61 per cent) say they gossip. Among those who gossip, 31 per cent say they gossip about their boss, coworker or colleague, while three in 10 (30 per cent) dish about their neighbours. More than one in four (28 per cent) gossip about their in-laws, and about one in five (22 per cent) talk about their husbands.

Harris Interactive fielded the online survey on behalf of Playtex between 3 to 5 January and 10 to12 January, 2006 among a total nationwide sample of 1,348 married US women 18 years of age or older.

The data were weighted to be representative of the total US adult population on the basis of region, age within gender, education, household income, race/ethnicity and propensity to be online.

In theory, with a probability sample of this size, one can say with 95 per cent certainty that the results for the overall sample of married women have a sampling error of plus or minus four percentage points. Sampling error for the sub-samples of married women who say they have a deep, dark secret (973), who say they have had a secret crush (565), who know or have known their mother-in-law (911) and who gossip (784) is higher and varies.

Latest Reads
Zee Tamil strengthens its weekend programming

MUMBAI: Zee Tamil, the tamil general entertainment channel of ZEEL, recently announced its decision to spruce up its fiction bands for weekends.

Television TV Channels Regional
Times Television Network elevates Nivedita Oak to DGM

Times Television Network (TTN) has elevated Nivedita Oak to deputy general manager - influence. Earlier, Oak was the regional head for Zoom, FCT and branded content. She has been working with the Times Network for the last 11 years.

Television TV Channels People
History TV18 to release third film in ‘Special Operations India' series

History TV18, a pan-Indian television channel, is to create a documentary on counter-terrorist operation at Pathankot air base named Special Operations India: Pathankot. This one-hour documentary will be aired on June 25 at 9 pm.

Television TV Channels Factual & Documentary
CNBC-TV18 successfully concludes the 8th edition of the ‘India Healthcare and Wellness Awards 2018’

NBC-TV18, India’s leading English business news channel along with ICICI Lombard hosted the 8th edition of the ‘Indian Healthcare and Wellness Awards 2018’ at The Grand Hyatt, Mumbai.

Television TV Channels News Broadcasting
MN+ to air Indian Television premier of ‘Tulip Fever’

MN+, the Gold Class of Hollywood Movies from the Times Network, brings to the viewers, for the first time on Indian television, the celebrated romantic historical saga– ‘Tulip Fever’. The movie will premiere on Sunday, 24th June at 1 pm and 9pm on MN+.

Television TV Channels English Entertainment
Sony Music acquires the music rights for 2018’s much awaited sports drama film ‘SOORMA’

Global music giant, Sony Music has acquired the music rights for Soorma – the greatest comeback story of the hockey legend Sandeep Singh.

Television TV Channels Music and Youth
Epic and Rupa publications announce the umeed india book on the occasion of international olympic day

EPIC TV - India’s only Hindi language, Indian Infotainment channel celebrates International Olympic Day with an exclusive unveiling of the first look of the Umeed India book published by Rupa Publications and based on its popular series, of the same name hosted by ace cricketer Virender Sehwag.

Television TV Channels Factual & Documentary
Iconic series Blue Planet II set for Indian TV premiere on Sony BBC Earth after a successful theatrical run

All eyes on TV as India’s #1 factual entertainment channel, Sony BBC Earth, premieres the world-renowned, path breaking and breath-taking series Blue Planet II for the Indian audience on June 25th at 9 pm.

Television TV Channels News Broadcasting
FOX Life celebrates a perfect celebrity mismatch in Great Escape’s new season

He’s rugged, she’s delicate. He’s adventurous, and she is spiritual. They are two friends who, at a distance, might seem like polar opposites. But get closer and you are sure to be surprised. FOX Life, India’s favorite premium lifestyle channel,

Television TV Channels Factual & Documentary

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories