Doordarshan chooses USVO'S anti-piracy solution

MUMBAI: Indian pubcaster Doordarshan (DD) will be using MediaSentinel to protect their content distribution in a three month trial program.

DD would be among the first of the world's largest networks and the first public broadcaster to deploy piracy deterrence technology to protect profits by thwarting pirates.

MediaSentinel is an anti-piracy workstation developed by USA Video Interactive Corp.

The trial with Doordarshan was initiated by First Serve Entertainment, Inc., one of Vijay Amritraj's group of companies, which exclusively represents USVO and markets and sells the MediaSentinel technology in Asia-Pacific and the Middle East and non-exclusively in other parts of the world. USVO had announced a marketing agreement with First Serve Entertainment last year.

"This test and use of MediaSentinel by India's national public broadcaster is to be saluted and commended as the first effort of its kind to deter rampant piracy in a huge marketplace like India, where hundreds of millions of dollars are lost by domestic and foreign producers. We hope others take cue from the public broadcaster. MediaSentinel needs to be deployed if the Indian media and film industry wants to give law enforcement the tool to trace and catch pirates. The Indian government's initiative should definitely lead a wave of interest across China and the rest of Asia, where piracy is believed to cause billions of dollars of losses," said First Serve Entertainment Inc chief operating officer Munish Gupta.

"We are very pleased that Doordarshan, one of the most important broadcasters in the world, has chosen to test and try MediaSentinel for their anti-piracy needs. We will be working hard to ensure this is a successful trial and the first step towards a smooth integration of MediaSentinel into Doordarshan's operations as the frontline solution protecting their intellectual property. This deal validates our anti-piracy solution, our international sales efforts, and our partnership with First Serve Entertainment," said USVO chief executive officer Edwin Molina.

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