NDTV Profit close to breakeven: Roy

NEW DELHI: NDTV Profit is poised to breakeven in slightly over a year's time (NDTV Profit launched on 17 January 2005) even as its parent, NDTV Ltd, continues to invest in human resources and technology.

"NDTV Profit will start making profit from this financial year," NDTV LTD president Prannoy Roy said on the sidelines of a Commonwealth Broadcasting Association (CBA) meet here. However, he refused to dwell at length on financial's of the company saying such forward-looking statements would upset the market regulator.

The acutely media-shy news media king, while speaking to journalists, also added that in a short period of time NDTV Profit has become the leader in its genre having cornered over 50 per cent of the market share.

"NDTV Profit has about 60 per cent market share (in the business news genre) and this is across all viewership segments. We are not saying that Profit is a leader in certain age bracket and certain SEC classification. The channel is doing well," said Roy.

Asked whether NDTV's financial bottomlines are getting affected, as admitted a few quarters back by the company, owing to a bloating wage bill, Roy said the company was "investing in human talent and would continue to do so in future also."

With the mushrooming of news channels and Rajdeep Sardesai leaving NDTV to set up CNN IBN and its proposed siblings along with TV18 promoter Raghav Bahl, NDTV has been a favourite poaching ground for competition.

However, Roy did admit, "We have tried to get over the problem (of high attrition rate) by giving people stock options. We see our investments (in manpower) on a long-term basis. We continue to remain the top choice of best students of media in the country and we would continue to look for depth in talent."

Asked whether he has one winning formula for news channels, the articulate Roy said it was ethics. "Ethics will lead to revenues. It's important to have good ethics," he explained.

Earlier, speaking on the impact of media on economy and politics at a session during the 26th general meeting of CBA, Roy outlined the growth of media in India and how it's helping bridge the gap between the haves and have-nots.

Dwelling on the importance of technology for the media in today's world, Roy felt that newer developments have brought down entry barriers for TV channels. As an example, he cited the falling cost over the years of leasing satellite space, which has fallen to about $ 300,000 today from a high of $ 2-3 million in the last decade.

Roy, who applauded India's economic growth as having benefited the masses in various definite ways, added that brand identification is another important aspect. "But even the barrier of a strong brand identification is beginning to loose importance with the emergence of newer brands like Google," he added.

Latest Reads
Star Bharat leads Hindi GEC (U+R) in week 2 of BARC ratings

MUMBAI: Star Bharat emerged as the leader in the Hindi GEC (U+R) genre dethroning Zee Anmol according to Broadcast Audience Research Council (BARC) all India data for week 2 of 2018.

Television TV Channels Viewership
BARC week 2: Aaj Tak leads Hindi News in all three markets

MUMBAI: Republic TV continues its leading streak in the second week of the year as well in BARC All India ratings. News Nation stays in the top five chart in week 2 of 2018 in Hindi News Rural market. Aaj Tak tops the chart again in Hindi News Urban market.

Television TV Channels Viewership
Dsport acquires India rights of tri-nation tournament in SL

Discovery’s sports channel Dsport has acquired the exclusive India broadcast rights of Nidahas Trophy 2018, a tri-nation international T20 tournament involving India, Sri Lanka and Bangladesh. The transaction was facilitated by Lagardère Sports, the global marketing consultant of Sri Lanka Cricket...

Television TV Channels Sports
Pittie Group launches news portal

Pittie Group has launched LatestLY its new portal for trending stories across categories like world news, politics, sports, entertainment, lifestyle,technology, automobile etc. It is being developed as the go-to platform for anybody wanting a complete understanding of trending stories.

Television TV Channels News Broadcasting
Catch Rekha's stellar performance in 'Biwi Ho Toh Aisi' on Sony MAX2

MUMBAI: Rekha’s fans are in for a sweet surprise this week as India’s iconic Hindi movie channel from Sony Pictures Networks, Sony MAX2 is all set to air classic movie Biwi Ho Toh Aisi. A light-hearted family drama stars Bollywood legends Farooq Sheikh and Rekha in lead roles and marks the debut...

Television TV Channels GECs
The seasonal show saga on Indian GECs

MUMBAI: Daily soap operas, with an infinite number of episodes, is the unique feature of India’s TV entertainment offering. From the era of a single national broadcaster to today where you can pick from a plethora of general entertainment channels (GECs), times have surely changed. What is slowly...

Television TV Channels GECs
Star ushers in IPL's new era with a bang

Star India is all set to reinvent the Vivo Indian Premier League (IPL) 2018 by increasing fan-engagement levels and bringing the sporting spectacle even closer to cricket fans across the country. The broadcaster’s press conference in Delhi today started with Sophia, a robot, in conversation with...

Television TV Channels Sports
Zeel numbers up on higher ad revenue in third quarter

The Subhash Chandra led Indian television network Zee Entertainment Enterprises Limited reported 11.5 percent and 28.3 percent increase in consolidated total revenue and profit after tax (PAT) respectively for the quarter ended 31 December 2017 (Q3-18, quarter under review) as compared to the...

Television TV Channels GECs
Ramdev wants telecast fees waived off for devotional channels

Baba Ramdev today took a shot at the government for imposing high tax on telecasting devotional TV channels.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories