Virgin Mobile first to offer live digital mobile TV with BT Movio

MUMBAI: Live mobile TV is set to become a reality as British Telecom (BT) announced that Virgin Mobile will be the first mobile operator to sign up to the BT Movio broadcast digital TV and radio service for mobile phones.

Virgin Mobile will become the first mobile operator in Europe to offer its customers digital TV and radio content on a mobile device using broadcast technology.

The announcement of the deal coincided with the unveiling of the new handset which will screen the new TV service. The Trilogy, the world’s first DAB-IP enabled Smartphone, was unveiled at the 3GSM World Congress 2006.

Virgin Mobile will offer the broadcast service on a limited exclusive basis to its customers later this year giving its customers access to a wide range of digital TV content and more than 350 DAB digital radio stations nationwide broadcasting twenty-four hours a day.

Broadcast via the UK's existing digital audio broadcasting (DAB) network, the Virgin Mobile service will deliver a reliable, high-quality viewing and listening experience to an infinite number of mobile users.

BT Movio managing director Emma Lloyd said, "BT is at the forefront of innovation and the BT Movio service is the first of its kind in Europe. By taking the leap into broadcast TV for mobile, Virgin Mobile will be able to offer customers a real live TV experience. We are delighted that they have chosen our platform. Bringing the world's first DAB-IP enabled Smartphone to market is another huge achievement for BT and the beginning of a step change towards open standards in the area of TV broadcasting over DAB. By working with Microsoft and HTC we have been able to develop a handset that provides an easy to view, high quality experience, wrapped into a hi-spec media driven mobile phone. This will be vital in attracting mobile operators to the BT Movio service."

Virgin Mobile sales and marketing director Graeme Hutchinson said, "Virgin Mobile customers will be the first people in Europe to watch real broadcast TV over their mobile phones. It’s not downloaded; it’s not looped; it’s real TV just like you get at home, and it’s real DAB digital radio - crystal clear sound. We’re delighted to be working with BT Movio, Microsoft, HTC and others, to bring this service to British consumers, and to help develop one of the most technologically advanced phones ever. We are in no doubt that this is the world’s best telephone."

The mobile TV Smartphone has been developed jointly by BT, TTP, and HTC, one of the world's biggest original design manufacturers for mobile devices. This Smartphone is the world's first mobile device based on IP delivered over a broadcast network. The lightweight, Trilogy device features a 2.2" screen, ideal for consuming video content, and a range of other media driven features including removable storage and an integrated 1.3 mega pixel camera. Designed primarily around user feedback from the BT Movio pilot in the UK, the largest of its kind in Europe, the Trilogy is expected to have broad appeal among mobile users.

BT has developed a strategic relationship with Microsoft to enable a secure and efficient environment for delivering broadcast services on a mobile handset. Microsoft's Windows Media technologies, including Windows Media Video and Windows Media Audio Pro, enable BT Movio to deliver high-quality audio and video content over a DAB network using minimal bandwidth.

The BT Movio service also incorporates Windows Media Digital Rights Management (DRM) technology to ensure secure delivery of premium video and music content. Windows Media technologies integrate seamlessly with the Windows Mobile 5.0 operating system used by the HTC smartphones

Microsoft corporate vice president of Windows Digital Media Amir Majidimehr said, "The optimised capabilities of the Windows Media and Windows Mobile platforms are powering entirely new digital entertainment scenarios in the wireless space. Our collaboration with BT and HTC is breaking new ground for broadcast capabilities to mobile handsets and making mobile TV a reality for consumers."

BT Movio is the first wholesale TV offering of its kind in Europe and will be available in the future to all mobile operators in the UK.

Latest Reads
Watch Rani Mukerji’s ‘Dadasaheb Phalke Excellence Award’ winning performance in ‘Hichki’ only on Sony MAX

After garnering success at the box office and a heart-warming response from the audience, the Rani Mukerji starrer ‘Hichki’ is all set for its Worldwide Television Premiere only on Sony Pictures Networks’ number 1 Hindi movie channel, Sony MAX on Saturday, 26th March at 9pm. Directed by Siddharth...

Television TV Channels Movie Channels
World Television Premiere of Raid on Star Gold

This May, Star Gold to bring the World Television Premiere of Raid. Touted as first Bollywood project to be based on an Income Tax raid, this Ajay Devgn starrer hit will be showcased on 27th May 2018, Sunday at 1 PM on Star Gold.

Television TV Channels Movie Channels
Travelxp explores Nagaland this month; Strictly Street, Krazee Foodie return for second seasons

Travelxp, the world’s leading travel channel, continues to excite its viewers with its popular show ‘Xplore Nagaland’ and new seasons of ‘Strictly Street’ and ‘Krazee Foodie’ as it continues to bring an experience of new places, diverse cultures and exotic cuisine straight to viewers’ living rooms...

Television TV Channels Factual & Documentary
BBC StoryWorks expands into India

BBC StoryWorks, the global content marketing team within BBC Global News Ltd, has expanded into India with staff now based in the country for the first time as part of wider growth across the Asia Pacific region.

Television TV Channels Factual & Documentary
Firstpost turns 7: a look back at the milestones

MUMBAI: India’s leading digital news platform known for its path breaking content and remarkable journalism, celebrates 7 years in the industry. The platform was launched in 2011 by Network18 as an exclusive online news and views website and app accessible across platforms and...

Television TV Channels News Broadcasting
Star to telecast IPL finale on 17 channels, adds Marathi Malayalam feeds

On the evening of 27 May, Star India wants to ensure you see nothing but IPL on your TV screens, no matter where you are or what language you speak. It has roped in Star Pravah and Asianet movies to add two new language feeds for better reach of the IPL 2018 in Marathi and Malayalam respectively.

Television TV Channels Sports
Sunil Lulla joins Balaji Telefilms as group CEO

MUMBAI: Indian production company Balaji Telefilms has appointed Sunil Lulla as its new group chief executive officer. His new role will be effective from 25 May 2018. He will replace Sameer Nair who quit the company to join Applause Entertainment.

Television TV Channels People
Nielsen on changing landscape of global sports

MUMBAI: The global sports industry is undergoing more disruption than ever as a result of ongoing shifts in media consumption, the emergence of new technologies and a rapidly evolving sponsorship market.

Television TV Channels Sports
ITW Consulting appoints Navneet Sharma as president, international strategy, sales & IP development

ITW Consulting, a global sports commerce specialising in crafting and executing multi-faceted brand management solutions across sports, entertainment and media, has appointed Navneet Sharma as president international strategy sales and IP development w.e.f. from May 2018.

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories