Medialink launches broadband direct-to-consumer distribution platform

MUMBAI: Accelerating its expansion into broadband programming, Medialink Worldwide Incorporated launched a suite of consumer services that delivers client content in multiple formats to the public via the internet and a host of mobile media-playing devices. By offering direct-to-consumer content, Medialink greatly expands the reach of its traditional analog and digital satellite delivery to broadcasters.

The multimedia assets available on the Medialink network cover a broad range of topics including product launches, new developments in technology and medicine, as well as mergers and acquisitions on behalf of its nearly 3,000 communications clients at corporations, associations and not-for-profit organisations.

Medialink's rich media content may now be accessed directly by the public via domestic and international video and audio podcasts on web directories such as Yahoo! Podcasts, searchable video segments on Google Video, satellite radio, and as streaming media that is syndicated on thousands of popular websites and specially distributed to top market local television station websites nationwide.

"Today's multi-screen world creates breathtaking opportunities for professional communicators to instantly and easily share vivid images and sounds of a new car launch, a film premiere or a business leader's insight directly with consumers. It is a very exciting era for Medialink, as we establish the editorial and production standards that empower our public relations and marketing clients to exploit modern technologies to tell their stories. Clients benefit from Medialink's expertise in conveying news about products or issues in the brief, visually-evocative and informative model we have perfected over 19 years, which is the ideal format for this new generation of direct media and peer-to-peer communication," said Medialink president, CEO and chairman Laurence Moskowitz.

"With broadband use achieving critical mass, Medialink now augments its offering to help our clients in PR, corporate communications and marketing extend their reach and increase their return-on-investment, while addressing the anticipated growth in consumer demand for high-quality multimedia content. Through Medialink's suite of broadcast and
broadband distribution services, communications professionals can more fully leverage the value of their video, audio, print or images to achieve high-impact results with their target audiences in newsrooms, board rooms or living rooms" said Medialink chief operating officer Larry Thomas.

A video podcast featuring Tiger Woods that is currently available on the Medialink digital network is an example of the multimedia assets that can now be accessed directly by consumers. The segment was produced for Medialink's client, General Motors, in support of a new promotion for its Buick brand.

Latest Reads

Three new TV channels join DD FreeDish bouquet; 24 get extension

Doordarshan earned a sum of Rs 1293 million (Rs 129 crore ) by sale of three new slots and extension of the licence of another 24 on the 31st auction of its free-to-air direct-to-home platform FreeDish on 20 and 21 October.

DTH DTH Operator
DishTV launches Kids Active in partnership with Shemaroo

Value added services has been a focus area, a clear differentiator and an integral part of our offering. By not leaving any stone unturned in order to provide a wide range of content and services to its subscribers, DishTV Asia’s largest DTH brand has partnered with Shemaroo, one of India’s leading...

DTH DTH Operator
DishTV takes total HD channel count to 55; adds regional HD channels

Catering to the demand of regional viewers and bringing them under the High Definition umbrella, DishTV, Asia’s largest DTH service provider, has added four new regional HD channels to its HD offerings. With addition of these channels, DishTV encourages regional language subscribers to opt for HD...

DTH DTH Operator
Pay and play multi-genre Music+ on Tata Sky

DTH player Tata Sky launched the "nation's first service with four music genres on a pay TV platform" in Mumbai on Wednesday. Christened 'Music+', it has been launched in partnership with digital entertainment company Hungama.

DTH DTH Operator
DD FreeDish to roll out call centre

It’s getting customer-focused. Almost as if inspired by the services provided by the private DTH providers such as Tata Sky, DishTV, Videcon d2h, Airtel Digtial TV, and Sun Direct, the Doordarshan-promoted free TV provider DD FreeDish is getting set to launch its call centre facility.

DTH DTH Operator
DD FreeDish e-auction put off due to technical errors

In probably what is a first, DD FreeDish’s e-auction was scrapped yesterday. The reason: technical glitches on the site of the auctioneer C1 India Pvt Ltd.

DTH DTH Operator
DTH players roll out festival offers

MUMBAI: Brands are bursting Diwali offers. As the festive season draws closer, all the D2H players, one after the other, are extending lucrative offers to consumers to buy their products and subscribe to their service. Tata Sky had run a promotional offer between 8 and 21 August on its tenth...

DTH DTH Operator
DishTV, Shemaroo tie up for 'Comedy Active'

DishTV is all set to expand its bouquet of value added services (VAS). DishTV has partnered with Comedywalas, a division of Shemaroo Entertainment, to launch a new service called ‘Comedy Active’.

DTH DTH Operator
'Love Cinema Live Cinema' with Tata Sky's new service

If you are a passionate movie-lover but miss screenings or are closely related to some aspect of filmmaking which only few are privy to, you need not worry at all as Tata Sky has brought in a solution. After brainstorming for a year, the DTH player has launched a first-of-its-kind service in...

DTH DTH Operator

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories