Openwave Systems to support for Mobile TV technology

MUMBAI: The California-headquartered Openwave Systems Inc., provider of open software products and services for the communications and media industry, is planning to co-market and support mobile television services integrated with the Openwave Mobile Integrated Dynamic Application System (MIDAS) environment.

As part of Openwave's mobile TV initiative, the company is engaging with two mobile television providers, IceTV, who delivers live TV broadcasts and custom programming developed specifically for handhelds, and Nexage, a leading wireless and multimedia software and services company that recently announced its PhoneCast mobile video solution. The companies will work with Openwave to enable operators to deliver real-time and video on demand to MIDAS handsets.

"Mobile TV services offered through MIDAS, will afford operators the benefits of a high quality mobile television service that is easily accessible and can be personalized based on the preferences of various consumer segments," said Olivier Bartholot, head of the client business unit at Openwave. "We look forward to further developing the relationships with both IceTV and Nexage and ensuring that we enable our operator customers to bring to market mobile television services that are rich, compelling and easy to use."

Midas provides a flexible user experience layer that links to underlying handset resources, enabling a powerful new way to design and deliver services, like mobile television. IceTV, which stands for Interactive Communications and Entertainment TV, enables mobile phone users to watch their favourite local channels and cable television shows live on their mobile devices, anywhere there is a wireless data signal available. Nexage's PhoneCast software platform offers a mobile video solution for operators, content providers and media companies, allowing customers to watch live TV, live events and sportscasts, and video on demand content on their mobile phones globally.

"We're excited to be deploying a high-quality, personalized mobile television experience that is simple for operators to implement and will allow broadcasters to increase viewership and offer targeted interactive marketing to their advertisers," said IceTV president & CEO Bill Stack. "Working with Openwave to include our service on Midas handsets will enable us to bring our mobile television services to market faster and integrate with operators easier."

"With its proven experience in bringing mobile content to the mass market, Openwave will be an asset to us as we look to bring our mobile television services to operators around the world," said Nexage CEO Devkumar Gandhi. "The marriage of our two solutions would be a natural fit for operators who are looking to quickly deploy powerful new entertainment services, like mobile television, live events and video on demand to mass market multimedia phones."

Latest Reads
Disney hoicks Uday Shankar to top job at Fox-Disney combined unit for APAC

MUMBAI - As part of the integration planning for the pending acquisition of Twenty-First Century Fox, Inc. (“21st Century Fox”-NASDAQ: FOXA, FOX), the Direct-to-Consumer & International (DTCI) segment of The Walt Disney Company (NYSE: DIS) today announced plans for the strategic alignment of...

Television TV Channels News Broadcasting
Discovery strikes agreement with European Tour to expand GOLFTV portfolio and establish the ‘digital home of golf

Discovery and the European Tour have announced a new partnership that will see GOLFTV continue to expand its portfolio and move towards becoming the established ‘digital home of golf’ for fans around the world.

Television TV Channels Factual @ Discovery

CNN and Cartoon Network won eight honours – also known as “Goddess of Creativity” wins – at the Asian Academy Creative Awards on December 6, the region's version of the International Emmy Awards.

Television TV Channels Kids
Uncover the enthralling journey of the most notorious drug lord on HISTORY TV18 HD’s ‘The Rise & Fall of Pablo Escobar’

Pablo Escobar’s belief that “Life is full of surprises, some good, some not so good.” forms the basis for a thrillingbiography of the world’s most infamous drug lord.

Television TV Channels Factual @ Discovery
Mumbai, Gear Up For DreamHack - The World’s Largest Gaming Festival

Starting 21st December, get ready to experience the world’s largest gaming festival – DreamHack, right here in Mumbai

Television TV Channels News Broadcasting
DISCOVERY channel to premiere ‘Extreme Jobs with Tim Kennedy’ from 17th December

Discovery Channel to premiere no holds barred series EXTREME JOBS WITH TIM KENNEDY hosted by Special Forces Sniper and fearless Green Beret, Tim Kennedy.

Television TV Channels English Entertainment
EPIC To End The Year On A Special Note

India’s leading Hindi infotainment channel continues to strengthen its position in the infotainment genre through innovative and engaging programming. EPIC Channel is bringing two new special shows – a war documentary ‘Sentinels of the Snow’ by Maj. Gen. G.D. Bakshi and a glimpse into the lives of...

Television TV Channels Factual @ Discovery
TV still has headroom for monetising from underpenetrated areas

With the advent of OTT platforms, technological disruptions and change in content consumption trends, traditional linear TV has been facing a difficult time. Moreover, demonetisation and inclusion of GST also came as additional challenges in the recent past, with effects that lingered for long,...

Television TV Channels GECs
Times Network sets India’s $5 Trillion growth agenda through the 5thedition of ‘India Economic Conclave 2018’: Day 1

Times Network, a part of India’s largest media conglomerate, The Times Group, commenced its signature event, India Economic Conclave 2018 in its 5th edition in Mumbai today.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories