Teletubbies celebrates 10 years in 2007

MUMBAI: UK pubcaster the BBC's famous children's property Teletubbies celebrates ten years of existence next year. In this television show for babies, the four colourful Teletubbies coo and play in idyllic Teletubbyland.

They repeat fun, infant-pleasing activities such as rolling on the ground, laughing, running about, and watching real children on the televisions on their bellies. Mysterious pinwheels and telephones rise out of the meadow to loosely direct the day's activities. The Sun, featuring a baby's face, comments on the proceedings with baby noises, and it rises and sets to begin and end the show.

The broadcaster says that Teletubbies changed the children's market forever when it launched in 1997 and continues its success as has established itself as an 'evergreen' brand.

When Teletubbies arrived on British screens in 1997, it was met with strong reactions from all sides, children were mesmerised. The press were curious and teachers and educationalists didn't know what to make of a programme so entirely different from anything that they had seen before.

10 years on the BBC says that it is clear that few children's brands can match Teletubbies in terms of its overall brand awareness, resonance with consumers or its' cultural impact. A whole generation has now enjoyed Teletubbies' uniqueness and appeal.

Teletubbies was created by Anne Wood and Andy Davenport and has been seen in 120 countries, translated into 45 different languages

On the merchanidsing front Teletubbies toys distributed by Tomy have continued to perform well over time. Recent figures released by NPD Eurotoys reveal that Teletubbies was the fastest growing existing Infant License in 2005.

Furthermore, the Telly Tummy plush by Tomy was the UK's 3rd top-selling infant toy in 2005. BBC Worldwide has renewed Tomy's master toy licence for Europe for a further three years (end December 2008) in recognition of the strong partnership and value that Tomy adds to the brand. The contract covers distribution in the UK, Ireland, France and Belguim, and global manufacturing rights (ex-North America) for Plush and Pre-school Plastics toys.

To provide new stimulus for product and packaging during this anniversary period a new 'Teleterrific' style guide is launching at this year's Spring Fair. This guide sees a departure from the traditional Teletubbies brand look and captures emerging trends in fashion with a bolder, graphic style designed to appeal to the fashion-conscious consumer of today.

2007 will be marked by a brand and trade marketing campaign designed to support the product range and introduce the brand to another generation of Teletubby fans.

Latest Reads
Anil Ambani’s Reliance sues NDTV for Rs 10,000 cr for Rafale coverage

NDTV has been sued for Rs 10,000 crore by Anil Ambani's Reliance Group in an Ahmedabad court for its reportage on the Rafale fighter jet deal. The lawsuit is filed against NDTV's weekly show, Truth vs Hype, which aired on 29 September.

Television TV Channels News Broadcasting
Republic TV leads English news genre in BARC week 41

Republic TV continued to lead the English news genre as per All India BARC data week 41. No changes were noticed this week in the English business news genre. Aaj Tak maintained its lead across every Hindi news genre for yet another week. Hindi news urban genre remained unchanged. Zee News dropped...

Television TV Channels Viewership
Star Utsav bags leadership in GEC (U+R) in BARC week 41

Star Utsav and Zee Anmol swapped their first and second positions in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 41 of 2018. Star Plus and Big Magic exchanged their eighth and ninth positions in the rural market. Star Bharat and Sony Sab swapped their fifth and...

Television TV Channels Viewership
Sony Pictures Networks India (SPN) extends exclusive television and digital rights partnership with ABB FIA Formula E championship

Sony Pictures Network India (SPN) will continue to broadcast each round of the ABB FIA Formula E Championship for a further two seasons across the Indian sub-continent - including India, Pakistan, Sri Lanka and Bangladesh.

Television TV Channels Sports
James Gough’s innovative idea will be incubated with the intent to prototype it at Formula 1®’s Media & Technology Centre

Formula 1® Managing Director of Motorsports, Ross Brawn, and Mercedes-AMG Petronas Motorsport Driver, Lewis Hamilton, today crowned James Gough the winner of this year’s USD $50,000 F1® Innovation Prize at the FORMULA 1 PIRELLI 2018 UNITED STATES GRAND PRIX in Austin.

Television TV Channels Sports
FLIX FIRST SCREENING: &flix makes October spookier with the multi-city theatrical premiere of Goosebumps 2: Haunted Halloween

&flix, the all-new destination for the most-awaited Hollywood blockbusters, brings the much-anticipated sequel Goosebumps 2: Haunted Halloween on Thursday, October 25

Television TV Channels English Entertainment
BIG Ganga Goes All Out to Delight Its Audience This Festive Season, Launches Engrossing Range of Shows

With the festive season right around the corner, BIG Ganga, the number one Bhojpuri channel in the Hindi heartland

Television TV Channels GECs
Time Maharashtra.....Feel The Pulse of Maharashtra

Viasys Digital Network Pvt. Ltd, under the leadership of founder chairman Mr. Sudesh Bhosle brings together a blend of Media and IT skills bagged by a deep understanding of Global Media.

Television TV Channels News Broadcasting

As the country gears up to celebrate the symbolic victory of good over evil, EPIC makes the day special for their viewers by airing special programming for the festival of Vijayadashami.

Television TV Channels Factual @ Discovery

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories