Television

Powerful Greetings introduces Disney-themed line in 2006

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MUMBAI: Powerful Greetings, which produces a unique all-in-one battery and self-adhesive gift tag accessory, is launching a new Disney-themed line that will bring magic to consumers nationwide.

In addition, the company's Disney line will debut in February at the American International Toy Fair in New York City. This event is the largest toy trade show in the Western Hemisphere. More than 1,500 manufacturers, distributors, importers, and sales agents from 30 countries are expected to attend.

Powerful Greetings will expand its line of batteries featuring Disney characters to include Tinker Bell and characters from the upcoming Disney presents a Pixar film Cars. The line currently features Disney Princess, Winnie the Pooh and Power Rangers.

"The Disney character line is timeless, and growing with new characters that are quickly becoming classics. We're extremely pleased to grow our line with such cherished characters that kids and adults can enjoy anytime, anywhere," said Powerful Greetings president Pam Turkin.

Powerful Greetings not only enhances fun and function to just about any gift, its batteries also feature an easy-peel back allowing the product to adhere itself securely to any present. The top of the Powerful Greetings card serves as a "to/from" gift tag, giving each package an attractive, personalised feel.

"We're excited to work with Powerful Greetings on this new line that is a great stand alone item as well as one that complements the perfect Disney gift," said Disney Consumer Products senior manager hardlines category Rona Goldman.

The Disney-themed line, along with holiday, birthday, and congratulatory Powerful Greetings themes will debut in the first quarter of 2006. "Powerful Greetings is aligned to the Disney tradition of creating fun, high-quality, family-friendly products. The new Disney-themed line will encourage consumers to consider the batteries as part of any gift and will help us expand our customer base," added Turkin.

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