Olympic Council of Asia extends Dentsu's exclusive worldwide marketing & broadcasting rights to 2014

MUMBAI: Dentsu and the Olympic Council of Asia (OCA), governing body of the Asian Games, have inked an agreement under which Dentsu will maintain its position as the exclusive worldwide marketing and broadcasting rights agent for the 16th Asian Games in 2010 in Guangzhou, China, and the 17th Asian Games in 2014.

Dentsu is the sole marketing and broadcasting rights agent for the 15th Asian Games in Doha, Qatar, which currently is the closing stages and is said to have attracted extensive television coverage. Total broadcast time for the event will exceed 3,000 hours around the world, and the cumulative television audience is expected to be 5.1 billion people.

Speaking about Dentsu's efforts for the event OCA said that it is "the best marketing the Asian Games has ever had."

Dentsu plans to begin marketing activities for the 16th Asian Games in 2010 in Guangzhou, China, and the 17th Asian Games in 2014 as soon as the current Asian Games have concluded, informs an official release.

For the 17th Asian Games in 2014, two cities are bidding to host the 17th Asian Games 2014, New Delhi, India and Incheon, South Korea. The host city is due to be selected at the General Assembly of the OCA in 2008.

Latest Reads
Hunt for Zee Business head continues

MUMBAI: Zee Business, an arm of Zee Media Corporation, has seen several transitions in its management this year. The channel was initially headed by Amish Devgan, who decided to move away after serving for 14 years. It was then led by Zee Media Corporation’s then CEO for content Samir Ahluwalia,who...

Television TV Channels People
'King' content will take over monopolistic media entities, says Arnab Goswami

NEW DELHI: The future of news lies in breaking away from the interdependence of politicians and the media on each other.

Television TV Channels News Broadcasting
Animated 'Ramayana' a global Diwali gift on web, mobile

NEW DELHI: Thirty episodes of the animated series Ramayana will be available around the world on the nexGTv web and mobile platforms during Diwali.

Television TV Shows Animation
Sports Minister lauds b'casters, other stakeholders in promoting sports

NEW DELHI: India’s Sports Minister Vijay Goel said on Wednesday that digital media broadcasting will play a critical role in bringing about change in sports broadcasting in India but broadcasters must also focus on how sports as a product is delivered to audiences in rural areas so as to popularise...

Television TV Channels Sports
Know your karma on IBN7 with 'Karm Path'

In an attempt to give its viewers a refreshing start of the day, IBN7 is launching a new show titled Karm Path. Starting 27 October, the show will predict what the day holds. The show is a differentiator in its own genre as it connotes the supremacy of deeds over destiny.

Television TV Channels News Broadcasting
Big Ganga available on Tata Sky now

Big Ganga has strengthened its distribution with DTH service provider Tata Sky.

Television TV Channels Regional
TV is story-teller's new novel; audience is Bharat, not India: Star's Banerjee

MUMBAI: Since five to six years, television has become the talking point. Th series such as 'Breaking Bad' to Transparent to Narcos to 'Game of Thrones' to 24, and now POW (Prisoners of Wars) has changed the experience of television viewing.

Television TV Channels GECs
Star World to air 1-5 of 'Homeland'

Star World and Star World HD is all geared up to air the pulse-pounding action series 'Homeland.' The show tackles geopolitical moral conundrums of our current world. It has recently unveiled the teaser for the upcoming season 6 shows how Carrie Mathison will circumvent around another international...

Television TV Channels English Entertainment
Share all World Cup, T-20 feeds with Prasar Bharati, rights holder told

The telecast of all official one-day and Twenty-20 matches played by the Indian Men’s Cricket Team will henceforth have to be shared by the rights holder with the public broadcaster Prasar Bharati under the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act 2007.

Television TV Channels Terrestrial

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories