Television

'Britannia Tiger Hungamthon' ropes in Ajay Jadeja to kick off the event

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/05/30/hungama%20tv.jpg?itok=31d0ua3C

MUMBAI: The second season Hungama TV's kid's marathon just got bigger. The Hungamthon this time round has roped in former Indian cricketer Ajay Jadeja to flag off the event, for which Britannia Tiger has come on board as the official brand sponsor. With the addition of a third city this year, the Britannia Tiger Hungamthon '06-07 will be held on 7, 14 and 28 January in Mumbai, Delhi and Kolkata respectively.

To add star power to the event, the cast of UTV produced film Hattrick - Rimmi Sen and Kunal Kapoor will extend their support to the runners.

Hungama TV has tied-up with sports association Athletic Federation of India to ensure appropriate adjudication for the entire event. This year the race will be divided into two categories of the 'Masters' and 'Blasters.' The applicable age for participants is between 8-15 years, while the Masters will consist of 8 - 12 year olds who would run for 2 km, the Blasters will include 13 - 15 year olds who would run for 3 km.

The entire event will not be telecast but snippets of it will be shown in Feburary next year.

To ensure participation, an on going school contact program across 100 schools each in Mumbai, Delhi and Kolkata was rolled out in November. The channel states that last year the distribtution of forms to the various schools claims to have garnered maximum response from the kids. Additionally, this will be supported by a mass media promotion comprising of print, radio and internet. The channel has tied up with Times NIE and TTIS as print partners and ABP and Telegraph to promote the event in Kolkata. The radio partners are Red FM 93.5 and Total Sports Asia the event partners.

What's more, this year the event has lured more advertisers including Set Wet Nottee and Bournvita as co-presenting sponsors, the associate sponsors are Boomer, Dabur Chyawanprash, Sustacal, Haldiram's Chips and Dukes Waffy. The water partner is Oxyrich and the Multiplex partners are Cinemax and PVR Cinemas.

Speaking about the Britannia Tiger Hungamthon, UTV senior vice president marketing and communications Siddharth Roy Kapur said that much like last year the event would have a carnival feel with a holding area for parents and kids that will have food and games stalls. "In addition to the Hungama characters interacting with the kids, there will also be a live band performing at the venue."

Application forms are available at Cinemax chain in Mumbai and PVR chain in New Delhi as well as on the website www.hungamatv.com.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/bob.jpg?itok=zPgBgsME
Disney to buy 21st Century Fox assets for $52.4 billion

The Walt Disney Co has set up a $52.4 billion, all-stock deal to acquire 20th Century Fox and other entertainment and sports assets from Rupert Murdoch’s empire.

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/mania.jpg?itok=Jb64uy53
MOVIES NOW brings #StopDreamingAndStartWinning with 100 Mania Season 5 for its viewers

Movies Now, India’s english movie channel, rings in the festive season with its property ‘100 Mania’, beginning Friday, 15 December at 9pm. In its 5th season, the channel has curated a line-up of some of the biggest Hollywood blockbusters like Furious 7, Jurassic World, Disney’s The Jungle Book,...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/spn.jpg?itok=yceBilrp
SPN India to telecast Real Madrid vs Barcelona at 4:30 pm

Less than two weeks to Christmas and Sony Pictures Sports Network (SPSN) launches its “Christmas Comes Early” campaign as a build-up to the biggest football clash of the year, El Clasico.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Jayantilal_Gada.jpg?itok=-ygDcfK4
PEN to launch Hindi music channel Dream TV

MUMBAI: Despite the glut of pure-play Hindi music channels on television today, Popular Entertainment Network (PEN) is adding one more to the fray. The new channel, called Dream TV, will provide 24-hour programming.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Bert_Habets.jpg?itok=_3lbVIV6
RTL Group restructures top management

MUMBAI: There’s change at the top at RTL Group–which owns Fremantle Media and operates a clutch of 61 TV channels–including RTL CBS and RTL CBS Extreme–and 30 radio stations in Europe. At his own behest, Guillaume de Posch will step down as co-CEO of RTL Group, effective 1 January 2018. He will...

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/13/james.jpg?itok=rGws6itt
Disney expected to announce 21 CF buyout tomorrow: media reports

The Mouse House is closing in on the Fox. Media reports have emerged that Disney’s bid to acquire the Murdoch-owned 21st Century Fox (21 CF Fox) group’s entertainment assets is near closure. The price being talked about is anywhere between $60 billion and $68 billion and an announcement is...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/13/zee-tamil.jpg?itok=zryzfAwz
World television premiere of Maragadha Naanayam on Zee Tamil

Zee Tamil announced the world television premiere of critically acclaimed Maragadha Naanayam – the fantasy-comedy-thriller film that features Aadhi Pinisetty and Nikki Galrani on Sunday, 17 December at 4:00 PM only on Zee Tamil. Written and directed by ARK Saravan, the movie is a perfect blend of...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/colp.jpg?itok=xKojrAKq
Republic TV to track real-time data for Gujarat elections

MUMBAI: Republic TV has partnered data-science company Gramener to track real-time data, along with analysis, during the Gujarat elections. According to a release sent by Republic TV, “Gramener will help enhance the visual look both on-air and on Republic’s digital platforms to present the data in...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/nakul1.jpg?itok=n95iPoI2
Nakul Chopra is new BARC chairman

MUMBAI: Nakul Chopra, currently president of Advertising Agencies Association of India (AAAI) and senior advisor of Publicis Communications, has been elected as the next chairman of BARC India. Chopra succeeds Viacom18 group CEO Sudhanshu Vats, who has completed his one-year tenure as chairman.

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories