Scholastic & Reading Is Fundamental to kick off worldwide kid's read-a-thon on 8 December

MUMBAI: Scholastic, the global children's publishing, education and media company, in partnership with Reading Is Fundamental (RIF), children's literacy organization, will bring millions of children together on 8 December to participate in 'Read For 2007: Read For Life,' the eighth annual worldwide read-a-thon.

The read-a-thon encourages children in schools, libraries and homes to stop everything and read for 2,007 seconds (approximately 33 ? minutes) and to celebrate the joy of reading on this day and throughout the new year.

"Read For 2007: Read For Life is a chance for parents, teachers, librarians, Governors' spouses and celebrities to be reading role models and share the love of reading with kids around the world," said, Scholastic chief academic officer Francie Alexander. "By designating this special day, we want kids to show their commitment to reading and make the pledge that reading is important, fun and worth celebrating!"

To build excitement for Scholastic Read For 2007, Scholastic has launched the official Web site at, which features podcasts about reading from young celebrities, including actressand author Masiela Lusha from the George Lopez show, and recording artists Sabrina Bryan of the Cheetah Girls, Kristy Frank, Tyler Hilton and J Xavier, informs an official release.

Special online tools have been created for students, teachers and parents, including "Kids' Pick For 2007," where kids can vote for their favourite books, plus online chats with best-selling authors, and an interactive world map featuring classrooms participating in the program.

The web site also offers a selection of free resources, including reading tips, age-appropriate book lists, downloadable Scholastic Read For 2007 reading certificates and bookmarks featuring children's favourite characters including Captain Underpants, Clifford and Dragon, adds the release.

This year, 38 Gubernatorial Spouses -- and two "First Sons" - have signed on to participate as Scholastic Read For 2007 "Ambassadors of Reading." The Governors' Spouses and First Sons will help spread the message about the importance of reading to his/her state and to the nation by hosting reading events at schools, libraries or state capitals. As part of their participation, Scholastic will donate 500 books to a RIF site in each state that is represented by an "Ambassador of Reading."

"The Read For 2007: Read For Life program offers children and the adults in their lives an opportunity to make reading part of their busy day," said Reading Is Fundamental president Carol H. Rasco. "At RIF, our hope is that families, businesses and other organizations across the nation will encourage children to participate in Read For 2007 and make reading a fun and fundamental part of their daily lives."

In 1999, Scholastic launched the "Read For" campaign to commemorate the millennium and to unite children in a global celebration of reading. "Read For" was quickly embraced by schools around the world and continues to bring reading and the joy of learning into homes and classrooms. Since its inception, the initiative has grown to unite millions of children, parents, and teachers in each of the 50 U.S. states and throughout 37 countries, connecting children across cultures and continents from Iowa to India.

Latest Reads
Sony India unveils #KoiKasarNahi campaign for Asian Games

The 18th edition of Asian games is all set to go on floors from 18 August to 2 September 2018 in the Indonesian cities of Jakarta and Palembang. Meanwhile Sony Pictures Networks India (SPN) today announced its marketing and digital initiatives for the pan-Asian multi-sport event. With India being...

Television TV Channels Sports
Sun TV leads the Tamil market in BARC week 32

Zee Bangla continued to maintain its first position in BARC’s week 32 data. The Bhojpuri market, however, had a new entrant - Oscar Movies Bhojpuri that secured fifth position, whereas in the Kannada segment, Colors Kannada retained its leadership position. Asianet from Star TV continued took the...

Television TV Channels Viewership
Zee Anmol back on top of Hindi channels in across genres

After a short hiatus, Zee Entertainment Enterprises Ltd (Zeel) free to air (FTA) Hindi GEC Zee Anmol was back at number two rank in Broadcast Audience Research Council of India (BARC) weekly list of the top 10 channels across genres (across genres list) in week 32 of 2018 (Saturday, 4 August 2018...

Television TV Channels Viewership
Star India mobilises disaster relief for Kerala; Star network rallies public support #AllForKerala

As Kerala struggles with the devastation of massive floods, Star India, and its employees have stepped up to donate to and mobilise disaster relief for the flood-ravaged state #AllForKerala

Television TV Channels GECs
BARC week 32: Republic TV regains top position in English News

After losing its top position in week 31 of BARC ratings Arnab Goswami’s Republic TV regained its top position in the English news genre in week 32. Times Now stepped down to second position.

Television TV Channels Viewership
Zee Anmol leads Hindi GEC (U+R) in BARC week 32

Dangal TV emerged as the new entrant in Broadcast Audience Research Council (BARC) data for week 32 of 2018 in the Hindi GEC (U+R) market.

Television TV Channels GECs
HCL Corporation & The Habitats Trust tie-up with Animal Planet to create awareness about the need to save species and their habitats with ‘On the Brink’

HCL Corporation, a global technology conglomerate, & The Habitats Trust, a recently launched foundation working towards protecting habitats and their indigenous species

Television TV Channels English Entertainment
&flix brings the explosive action thriller this Sunday with ‘S.W.A.T.: Under Siege’

It’s triple the trouble and thrice the thrill – this season, your favorite Special Weapons and Tactics team – S.W.A.T. are back with the third installment of the blockbuster series.

Television TV Channels English Entertainment
Sony India bets on Pro Volleyball League

Sony Pictures Networks (SPN) India has signed a multi-year deal with Baseline Ventures and Volleyball Federation of India (VFI), to broadcast the inaugural season of the Pro Volleyball League in February 2019.

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories