Television

Pogo expands merchandise to apparel, publishing, stationery & home videos

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/06/06/POGO1_0.jpg?itok=fLc5P8G-

MUMBAI: Cartoon Network Enterprises (CNE), the global licensing and merchandising division of Cartoon Network, has announced the strategic roll out of the second phase of Pogo merchandise, with the launch of Pogo branded apparel, activity kits, publishing, stationery, electronics and school bags.

Cartoon Network's sibling Pogo, has tied up with Karmatex, a garment manufacturing and export enterprise, for the launch of the apparel range at their exclusive 'Scram' outlets. The channel is targeting a 10 city roll out of 'Scram' stores in May next year. The branded apparel will be available in three ranges Surf, Word Trails and Party wear for boys and girls, aged 3 to 12 years.

Besides, the collection will also be available at typical retail outlets including Lifestyle, Pyramid and Lilliput. Following the standard roll out strategy in key metros, the channel has also expressed their plans to enter smaller markets. With 80 SKUs, the range will be priced between Rs 399 to Rs 995. Currently, Karmatex has two stores at malls in Mumbai (Inorbit and Atria), while another 12 stores across India are expected to be operative by the end of next year.

Based on the M.A.D. (Music Art and Dance) theme, the new additions to Pogo merchandise will lend itself to a consolidated range of the latest home entertainment DVD's, six new book titles, stationery and 'Do it yourself' activity kits. The M.A.D. range of products will be priced between Rs 25 to Rs 525.

In addition, the company is also looking to introduce to the existing Pogo portfolio more branded merchandise across categories such as innerwear, sleepwear, gifts and novelties, bags and activity games in the New Year. This is in line with company's plans to expand its width of consumer products, which will ultimately find its way to the theme parks slated to launch next year in the form of 'Planet Pogo.'

Cartoon Network Enterprises India and South Asia director Jiggy George said, "This year has been fabulous for us! Over the last quarter we have announced two strategic initiatives in the consumer goods division and it makes me proud to close the year with the announcement of the extension of Pogo Merchandise across these exciting categories. The division has recorded a fantastic double digit growth, registering an annual jump of 50 per cent in business and I am looking forward to witness similar success in 2007, with the launch of many such exciting announcements."

"Our channel, Pogo, stands for fun, learning and excitement and keeping these brand characteristics in mind, coupled with a recent qualitative research conducted amongst three age groups of kids and parents, it was found that the extension of Pogo into merchandise would be welI accepted. The categories that would best fit the brand would be apparel, toys, back to school products and gifts and novelties. This gave us the clear direction that the right time to commence our merchandising programme for Pogo had arrived."

Beefing up its retail presence in the country Cartoon Network Enterprises' previously launched character themed consumer products like The Powerpuff Girls, Johnny Bravo, Galli Galli Sim Sim and Pogo Wheels. The Pogo toys range, launched in the first phase, will also see extensions, as new and higher end versions will be launched next year.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/vinit.jpg?itok=KKGn2OLY
“We focus on digital to promote non-film music” - Vinit Thakkar

EMI Records India recently launched its own unique platform VYRL Originals which completed six months on 12 July. Every month, a single was released with the latest being Aaya Na Tu by Arjun Kanungo and Momina Mustehsan. EMI Records India was launched in May 2015 by Universal Music Group in...

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/star.jpg?itok=K3XoMVlt
Star Bharat experiments with early morning slot

Star Bharat is all set to experiment with weekend morning slot by launching a three-hour programming band from 5 August.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/nat-geo.jpg?itok=d0gKCXTS
National Geographic’s new show to tell success stories of India’s icons

National Geographic will be coming up with a unique show called Mega Icons which will see the success stories of inspiring personalities of India from different platforms.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/logo.jpg?itok=kqtvgsLH
Viacom signs deal with pocket.watch for small screen content

Kids’ entertainment platform pocket.watch has raised $15 million in a funding round led by Viacom. Under their agreement.

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/star-maa.jpg?itok=ILnfHVFv
STAR Maa announces call for entries for a brand new reality show PelliChoopulu

In continuation to give its viewers a unique and entertaining show, Star Maa the most viewed Telugu entertainment channel has announced the call for entry for its upcoming reality show PelliChoopulu.

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/zee.jpg?itok=hkFiTrEy
Zee Telugu announces auditions for all new season of its legendary dance reality show, Aata Juniors

Aata Juniors, one of Zee Telugu’s most sought-after reality shows is soon making a comeback to the channel and is looking for the final contestants via auditions.

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/bahu.jpg?itok=oVI8-9Wk
Sony Max pushes its way to most watched Hindi channel across genres

Sony Pictures Network India (SPN) Hindi movies channel Sony Max was ranked second in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genres (across genres list) for week 28 of 2018 (Saturday, 7 July 2018 to Friday, 13 July 2018, week or period under review...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/manish_0.jpg?itok=cAX2IDtI
Dangal TV prepares to scale up ambition with new play

When it comes to general entertainment channels (GECs), hitting the sweet spot isn’t all that easy.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/fox.jpg?itok=qeI4K472
Comcast drops bid for 21st Century Fox assets, cedes prize to Disney

The fierce bidding war between Comcast and Disney has finally ended with the former dropping out of the race to gobble up the prized 21st Century Fox assets. Comcast will now shift its focus towards sealing the Sky deal.

Television TV Channels Movie Channels

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories