Television

Nimbus signs TV deal with Kenya Cricket

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MUMBAI: Nimbus Sport has signed a six-year TV rights deal with Kenya Cricket for the management of commercial and television rights.

In addition to the huge one India Nimbus also has the rights to Bangladesh cricket. Media reports indicate that the deal is worth around $150,000 per year.

The news comes after the board had spent months trying to persuade people to invest in the national game. The current Cricket Kenya board, which took office in May 2005, had struggled to cast off the legacy of the old regime, but this deal could open the door to more sponsorships and take Kenyan cricket forward after three or four years in the doldrums.

Nimbus have the rights to the Afro-Asia Cup as well. It managed sponsorship sales for Zimbabwe Cricket for the Zimbabwe-Bangladesh series in 2006.

Nimbus Sport CEO Digvijay Singh was quoted in reports saying that the firm believes that Kenya has the potential for being an ideal and active cricketing destination. "The combination of picturesque grounds, relaxed ambience and quality cricket along with extremely attractive tourism destinations presents immense marketing potential and opportunities."

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