Television

K Sera Sera signs to buy 80 per cent in Lemon Entertainment

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MUMBAI: K Sera Sera Productions Ltd has is acquiring 80 per cent stake in Lemon Entertainment (formerly known as Hamara Samay TV News Network). K Sera Sera announced today that it had entered into a shareholder's agreement with the promoters of Lemon Entertainment for this purpose.

With this, Lemon Entertainment would become a subsidiary of K Sera Sera. The acquisition, however, is subject to regulatory approvals.

"Indiantelevision.com was the first to report about the buyout and K Sera Sera's plans to launch a music channel following this acquisition.

Lemon Entertainment has launched the music channel, Lemon TV. The operations are being handled by Eternal Dreams, a company floated by Sapna Chaturvedi, as a turnkey project. Suguna Narayan has joined as CEO and Pradeep Chak as head of marketing, strategy and sales. Narayan comes from Time Out Mumbai where she was the CEO while Chak was vice-president of client servicing and new business development at Euro RSCG in Mumabi.

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