Television

Zoom in rejig mode, adds Bollywood flavour

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/06/06/zoom.jpg?itok=-2AoBbI9

MUMBAI: Zoom has been primarily associated with Page 3 content on and around celebrities. But now the non-fiction lifestyle and entertainment channel wants to become broadbased and create an urban mass appeal to attract maximum viewership.

For starters, it has gone completely Hindi from being partially English in its initial stages as it plans to look at a wider audience.

Zoom has also initiated several activities to create properties around events. Currently focusing more on the entertainment news, they have just relaunched their show Popkorn News in a new form.

Says Zoom business head M K Anand, "The channel has become more centrist now. Initially, the shows were a little edgy. Today we are the only service filing 200 Bollywood stories per week. With our initiatives like Popkorn News we compete straight with news channels."

To extend the entertainment news section, Zoom would be launching a half hour entertainment news-based show in the first quarter of next year. Unlike Popkorn News, this one won't be pre-recorded but would go live.

Says Anand, "Currently we don't have an infrastructure to go live but we certainly plan it for the next year. This will be a big step to further our target to compete with the news channels."

The other show Page 3 has also roped in new anchors Supreet Bedi and Pooja Sharma who take the viewers into the world of the most talked about socialites, stars, fashion gurus and corporate big wigs. And Weekend Page 3 is a compilation of week's parties, events and exhibition.

"Today there is an inate requirement to look and learn. Peoplr pick up fashion trends and style from a channel like Zoom and with such initiatives we are just staying true to the urban appeal," says Anand.

Zoom is looking at gaining distribution. As a strategy to improve sampling, it has introduced 2 se 5, an afternoon slot dedicated completely to movies.

Talking about this initiative Anand says, " Movies is just a short time initiative. We don't plan to do a decibel marketing of movies by acquiring big titles. Its just to improve our viewership. We plan to flash the promos of our shows during the slot so viwers can know more about the shows."

For this month, Zoom has lined up movies like Shabd, Hazaaron Khwaishein Aisi, Kabhi Haan Kabhi Naa and 7 1/2 Phere.

The coming year would see Zoom engaging in various events. There would be Banoongi Main Miss India in February-March, followed by Zoom Holi party in March and the Zoom Glam awards in March-April.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/kanada.jpg?itok=n7Tw9omO
Zee Kannada to launch a first-of-its-kind horror thriller fiction show – Aatmabandhana

Zee Kannada, every Kannadiga household’s hub of entertainment, further strengthens its fiction band with innovative content post the successful launch of Paaru.

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/gana.jpg?itok=veFowdxg
Diljit Dosanjh’s ‘Pagal’ & ‘Putt Jatt Da’ rakes in over Five Million Hits on Gaana each

Punjabi sensation Diljit Dosanjh’s newly released tracks ‘Pagal’ & ‘Putt Jatt Da’ have smashed charts on India’s largest music streaming app – GAANA with over five million hits within less than a month.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/aaj-t.jpg?itok=9a_rPb1K
How Hindi news channels perform on counting day

News viewership is event-driven – either scheduled or unscheduled. Elections are certainly the most important of all special or scheduled events.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/khelo-india_0.jpg?itok=AcpU6Vh1
Khelo India Youth Games, Maharashtra 2019 is Bigger and Better!

Building on the roaring success of the inaugural edition of the Khelo India School Games, Ministry of Youth Affairs and Sports along with Star Sports kick started the countdown to Khelo India Youth Games, Maharashtra 2019 with an appeal to encourage India to play more- with the evocative ‘#...

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/tata.jpg?itok=qExrssTe
IndianOil to fuel Tata Open Maharashtra

Organisers of Tata Open Maharashtra today announced Indian Oil Corporation Ltd. coming on board as a valued partner for the 2nd edition of Tata Open Maharashtra to be played at the Mhalunge Balewadi Stadium, Pune.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/times.jpg?itok=axdb0S-X
Times Internet announces elevation of Puneet Gupt as its COO

India’s leading digital products company, Times Internet announced the elevation of Puneet Gupt as the COO of Times Internet,with immediate effect.

Television TV Channels People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/barc.jpg?itok=KJ80SgOl
BARC INDIA AWARDED MOST INNOVATIVE COMPANY 2018

BARC India bagged the “Most Innovative Company in Service – Medium Enterprise Category” at the CII Industrial Innovations 2018 awards.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/zee.jpg?itok=6Y3p9bLV
Zee Kannada to have exclusive content for HD channel

If there’s any broadcaster known to be a pioneer it’s the Zee Network. With a wide reach in the regional part of India, Zee already has leadership positions in Bangla, Marathi and Bhojpuri markets as per BARC data week 48. Now it wants to buck up in the Kannada market with the newly launched HD...

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/baiko.jpg?itok=1GgscRuj
Sony Marathi new player in BARC data week 48

BARC data for week 48 shows that in the Bengali space, Zee Bangla and Star Jalsha continued to be in the first and second positions. No changes were observed in Bhojpuri, Kannada, Malayalam and Tamil segment. In the Telugu space, Star Maa retained its first position. Sony Marathi emerged as the new...

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories