DVD penetration up 6 per cent in US: Nielsen report

MUMBAI: More US households now own DVD players (81.2 per cent of all households) than VCRs (79.2 per cent of households), according to Nielsen Media Research's third quarter home technology report.

As of the third quarter of 2006, DVD penetration in the US is up by six per cent from the previous year and continues to grow, while VCR penetration has started a decline. In 1999 when Nielsen first started tracking DVD ownership in its Home Tech Report, DVD penetration was only 6.7 per cent and was dwarfed by VCR ownership at 88.6 per cent.

Nielsen's latest report also found that DVD households now rent DVDs about twice per month, compared to VCR homes renting VHS tapes only about once per month. The frequency with which households rent video tapes has levelled off during the past six months.

Nielsen Media Research senior VP custom research Paul Lindstrom, says, "This study shows the culmination of a long battle for share of consumers. Nielsen clients have used information from our Home Tech Report for the past decade to trend the changes in penetration and report use of new devices as they infiltrate the marketplace, and we now see that the popularity of DVDs has finally surpassed that of VCRs.”

Some additional topline findings from Nielsen's Home Tech study include:

- Computers -- 73.4 per cent of US homes currently have a computer in the household, and homes with children and teens are more likely to have a home computer. There is a large difference in the percentage of lower income homes vs. higher income homes that own a home computer. Homes with an income over $60,000 are 50 per cent more likely to own a home computer than homes with an income below $60,000.

- Internet - 95.4 per cent of consumers with Internet access go online at least once a week, and 37.3% of Internet users go online more than once a day. 78.2 per cent of online users have made purchases over the Internet. 46.8 per cent of online users (ages 12+) have used the Internet to download and play music from the Internet.

- MP3 Players - 26.7 per cent of US homes own or rent an MP3 player. Households with the presence of children 12-17 years of age are nearly 2 ½ times more likely to own or rent an MP3 player than compared to the Total U.S. The percentage of homes owning an MP3 player has risen by 149.5 per cent since the third quarter of 2003.

- PDA - 16.4 per cent of US homes own a PDA, and since the third quarter of 2003, PDA ownership has increased by 4.5 per cent. Not surprisingly, higher income homes are more than four times as likely as lower income homes to own a PDA.

Latest Reads
TV is story-teller's new novel; audience is Bharat, not India: Star's Banerjee

MUMBAI: Since five to six years, television has become the talking point. Th series such as 'Breaking Bad' to Transparent to Narcos to 'Game of Thrones' to 24, and now POW (Prisoners of Wars) has changed the experience of television viewing.

Television TV Channels GECs
Star World to air 1-5 of 'Homeland'

Star World and Star World HD is all geared up to air the pulse-pounding action series 'Homeland.' The show tackles geopolitical moral conundrums of our current world. It has recently unveiled the teaser for the upcoming season 6 shows how Carrie Mathison will circumvent around another international...

Television TV Channels English Entertainment
Share all World Cup, T-20 feeds with Prasar Bharati, rights holder told

The telecast of all official one-day and Twenty-20 matches played by the Indian Men’s Cricket Team will henceforth have to be shared by the rights holder with the public broadcaster Prasar Bharati under the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act 2007.

Television TV Channels Terrestrial
Saregama returns to film music acquisition with Pen pact

Saregama India has inked a two-movie deal with Pen Movies. With this agreement, Saregama has acquired the music rights of upcoming Bollywood releases of Pen which includes Kahaani 2 -- Durga Rani Singh, featuring Vidya Balan and Arjun Rampal.Kahaani 2 is slated for a release on 2 December.

Television TV Channels Music and Youth
Q2-17: Zeel numbers, PAT up on higher Ad and Subscription revenue

The Subhash Chandra led content and broadcast player Zee Entertainment Enterprises Limited (Zeel) reported a 23 per cent hike in consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding quarter of the previous year.

Television TV Channels GECs
Best Deal TV appoints Hari Trivedi as COO

MUMBAI: Best Deal TV has appointed Hari Trivedi as the chief operating officer with immediate effect. Based in Mumbai, Trivedi will be responsible for overall sales and marketing. He would also be initializing lowest price offers and deals on Best Deal TV.

Television TV Channels People
Disney announces successor of MD Siddharth Roy-Kapur

MUMBAI: Walt Disney International has announced the successor to its former managing director Siddharth Roy-Kapur. As a second stint with the organization, Mahesh Samat has made a comeback and will lead The Walt Disney Company India as the managing director. He will pursue his new responsibility...

Television TV Channels People
Life is more imaginative than fiction in a story like POW, says writer-director Gideon Raff

MUMBAI: Sometimes, coming back home after 17 years is not always a happy ending. "Prisoners of War" is the story of three Israeli soldiers, who were held captive for that many years following their kidnapping while on a secret mission with their unit.

Television TV Shows Thriller
IPL media rights bidding postponed sine die

MUMBAI: The BCCI has made it clear that the media rights auction cannot take place till the time it gets a concrete go-ahead and a formal approval from the Justice RM Lodha committee. Till the evening of 24 October (Monday), BCCI did not receive the okay from the committee which said, "it is in...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories