Disney forays into publishing, teams up with Infomedia to launch 'Disney Adventures' in India

MUMBAI: The Walt Disney Company's publishing arm, Disney Publishing Worldwide India (DPW) has entered into a strategic alliance with Infomedia India Ltd., special interest publications firm, to unveil Disney Adventures, a tweens and kids' magazine in India.

Disney Adventures is targeted at Indian tweens in the age group 8-13 years and will feature local content, beginning with the first issue that will include a special feature on latest Bollywood release - Dhoom 2.

An official release states that the international format of Disney Adventures has been adapted to suit Indian tweens and kids, as it contains over 35 per cent local content. The 100-page monthly publication will feature the Indian tweens' favourite Disney and Bollywood characters, comic pages, jokes, games, tech news and reviews, fashion, and contests. Other Indian language editions for this magazine are also being considered.

The first monthly issue of magazine will be priced at a cover price of Rs 40.

"Kids and their families have an affinity for Disney content. The launch of Disney Adventures significantly advances our strategic priorities, which include - first and foremost - delivering high-quality, compelling creative product to consumers across all platforms" said The Walt Disney Company (India) MD Rajat Jain.

Infomedia India MD Prakash Iye said, "Our tie-up with Disney is a perfect fit for the two brands as we are leaders in our respective space and will complement the strengths of both the groups. The tweens' magazine sector in India has still not been explored and we are confident that the launch of Disney Adventures will meet the expectations of the growing Indian teens' demands for consuming the best in International content."

The magazine was first published in the United States in early 1990s and has seen many evolutions in its content mix, in keeping up with the evolving tweens and kids.

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