Zee TV expands DTH offering with Snell & Wilcox standards converters

MUMBAI: Zee Telefilms Limited (Zee), is using advanced CVR 550 multiformat standards converters from Snell & Wilcox to expand its direct-to-home offering. Twelve new CVR 550 standards converters, part of the high-performance Kudos Plus line, allow Zee TV to convert television programming from any standard, including PAL, SECAM, and NTSC, for delivery to its viewing audience.

“As India’s pioneering general entertainment network, broadcasting in six languages nationally as well as supplying feeds to international audiences, we are providing our viewers with offerings in every genre — film, news, fiction, action, celebrity shows, comedies, game shows, and more,” said Zee TV Assistant VP Technical Ravi Puri. “To provide this range of programming, we require high-quality standards conversion.

The Snell & Wilcox Kudos Plus range provides this quality and enables us to expand our offerings to the direct-to-home market seamlessly while maintaining the programming quality on which we have built our reputation.”

“The tremendous reach of Zee TV and the diversity of its programming requires a high quality of standards conversion ” said Snell & Wilcox Limited VP of marketing Joe Zaller.“With a dozen CVR 550 systems in place, Zee TV is able to convert and distribute virtually any media asset without compromising quality, regardless of the standard in which that material was originated.”

The Kudos Plus CVR 550 is an advanced multiformat four-field, four-line aperture standards converter designed to delhver excellent results at an economical price point. Just 1 RU in size, the CVR 550 provides full bidirectional operation between composite PAL, NTSC, and SECAM standards, as well as 10-bit SDI signals, along with AES audio handling.

The compact converter’s performance, size, and price make it ideal for a wide range of applications including mobile applications, news, and transmission. Like all Snell & Wilcox conversion solutions, the CVR 550 is fully compatible with the RollCall monitoring system and IQ Modular infrastructure systems, which simplify management of processing and distribution across the Zee facility and television channels

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