Television

France looks to partner entertainment sector in India

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/05/31/france.jpg?itok=Kxz7XZt9

MUMBAI: The French are coming. And in a manner never seen before. That too in the Indian entertainment sector with a focus on cinema.

Says French Ambassador in India Dominique Girard: "We are quite serious about India. We believe the timing is right. India is no longer an exotic place alone, it is culturally integrated with the rest of the world, it has also emerged as a nation of economic power. And a country which has lots of technical expertise and skills."

For starters, the French Embassy has set up an office in Mumbai right in the heart of Bollywood with the head of the film and TV department Mohammed Bendjebbour leading the charge of the French film brigade. Earlier, Bendjebbour was stationed in Delhi with a couple of people under him. The Mumbai office will have a similar component of people under him.

"Bendejebbour and his team will assist Indian film producers in every way they can to help them should they want to do anything relating to cinema in France," says Girard.

Girard points out that additionally, a new film cooperating treaty between India and France is being penned right now. "The French film authorities met with the Information & Ministry officials at the Goa Film festival and agreed to rejuvenate the 1985 treaty on cinema. It is currently being drafted and will be signed at the Cannes film Festival this May with India celebrating its 60th year of independence," says Girard.

Girard believes it is about time Indian film makers move away from their traditional overseas locations like Switzerland, New Zealand, Malayasia and use France's "magnifique locales" for filming just as Don had its opening sequence shot in Paris.

"We have fabulous monuments - the Eiffel Tower, the Notre Dame de Paris, the Champs Elysees - which can serve as interesting backdrops," says he. "The French are not too finicky about permitting filming in them. You remember Mittal and the Chateau de Versailles. In fact, we had organized a visit for Yash Chopra earlier this year to the Chateau in the wee hours of the morning and he was quite excited by it."

The French Embassy is taking steps to ensure that Indian film producers wanting to film in France are given preferential treatment in terms of visas. "Unlike IT and other professions, film professionals will only need a business visa to film in France. And the head of the TV and film department will help making life easier for them."

He points out that a step in that direction was taken when the Accor group of hotels and the French Tourism Promotion Board signed an agreement permitting Indian film crews to fly in their cooks with them and use the kitchens on the premises to rustle up Indian vegetarian fare for them. "This should be really beneficial to those who are vegetarian, we were told it is a major issue with many film people."

Girard reveals that he has ambitions to make French cinema popular in India. "The multiplex culture has made it viable for distributors and exhibitors to screen French movies. The feedback we have received from Indian youth is that they would love to watch the new wave of French cinema," says Girard.

Thus there are plans are to have festivals of French cinema; and dub French films into various Indian languages. For starters Skyfighters - a Top Gun kind of French film - which is being distributed by the PVR group is to be released with a Tamil, Telugu, Hindi and English dub. "The French Embassy is setting aside funds for dubs if distributors are willing to distribute French films," reveals Girard.

That's some red carpet treatment. Now it's up to the Indian film trade to take the bait.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/11/vikas.jpg?itok=zxlytGcp
Republic TV, BTVI join hands for budget coverage

MUMBAI: Republic TV, spearheaded by Arnab Goswami, and Business Television India (BTVI) have entered into an alliance for content and programming around Union Budget 2018. The Republic TV- BTVI alliance promises to offer viewers a distinctive experience.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/11/nba_0.jpg?itok=C2zPkp_A
Mairu Gupta and the art of building the NBA in India

MUMBAI: For basketball fans worldwide, the US National Basketball Association (NBA) represents the mecca of the sport. But in India, the NBA has had its task cut out, what with cricket presenting a near impenetrable line of defence.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/09/cnn-news18-year.jpg?itok=rbLMcF5z
CNN-News18 'Indian of the year' 2017 special Telecast on 9 and 10 December

MUMBAI: The awards night of the annual and flagship initiative of CNN-News18, ‘Indian of the Year – 2017’ will be telecasted on the 9 and 10 of December at 9:30 PM on the channel. The initiative, whichrecognizes and awards the exceptional contribution and achievements of the iconic Indian citizens...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/09/rodies.jpg?itok=2krWNvsY
Music channels bet on shows to boost viewership

MUMBAI: Seems like music channels are playing second fiddle to online music platforms when it comes to playing tracks. In an attempt to grab more eyeballs, pure-play music channels on television are moving away from the music content and focusing more on the youth-centric shows.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/08/gossip.jpg?itok=xw4jvLW4
Zee TV leads Hindi GECs in week 48 of Barc ratings

MUMBAI: Zee TV emerged as the leader among Hindi general entertainment channels (urban + rural) dethroning Zee Anmol, according to Broadcast Audience Research Council’s (BARC) all-India data for week 48.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/08/Arnab-goswami2.jpg?itok=R7KgtjH3
Republic TV continues lead as genre ratings rise

BENGALURU:Two of weeks earlier, we had mentioned that the English News genre’s four week average ratings and weekly ratings have been falling since weeks 29 to 32 of 2017. The fall continued until week 47 of 2017 when the combined Broadcast Audience Research Council of India (BARC) weekly ratings...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/08/ttn_0.jpg?itok=OfnBLK2T
SPN India acquires TV, OTT rights for T10 Cricket League

MUMBAI: The newly introduced T10 Cricket league (TCL), which will be played at the UAE’s Sharjah Cricket Stadium, will be telecast live on Sony ESPN. The league is a four-day event running from the 14th to the 17th of December 2017.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/07/robert.jpg?itok=jCBH7yyT
News Corp’s new ad network takes on Facebook, Google

Training its guns at the digital-ad dominance of Google and Facebook, News Corp has launched a platform, News IQ, to let advertisers reach audiences across all of its online properties.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/07/geet.jpg?itok=kvMhOlw7
Gracenote launches channel monitoring solution for broadcasters

MUMBAI: Gracenote, a Nielsen company, has launched its next-generation TV distribution monitoring and reporting solution developed specifically for the Indian TV market called TV Street Maps 2.0.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories