BBC Worldwide takes first format to China

MUMBAI: UK pubcaster the BBC's commercial arm BBC Worldwide has licensed the singing talent show format, Just the Two of Us, to Chinese terrestrial broadcaster, Hunan Television. The deal was initiated and brokered by BBC Worldwide’s Hong Kong office and marks the first time a BBC Worldwide format will appear on Chinese television.

Announcing the deal, BBC Worldwide Director of Content and Production, Wayne Garvie, said, “This is very exciting news for BBC Worldwide and for British production generally. Hunan Television is currently the home of China’s most popular television talent series and enjoys a viewership of hundreds of millions. To secure a place for a BBC format here is a great window for British television talent and an opportunity to build on our strong and positive relationships with Chinese broadcasters.”

Just the Two of Us will launch on Hunan Television this month and will broadcast weekly. The series follows on from the successful talent series, Super Girl, which last year generated almost 400 million viewers for its final.

BBC Worldwide has also licensed Just The Two of Us in Australia, Russia, Ukraine and Belgium, with more territories in development.

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