Sri Lankan firm triumphs in BCC World's competition

MUMBAI: A Sri Lankan firm which transforms elephant dung into eco-friendly paper, has won BBC World challenge 2006. This rewards businesses and projects that put something back into their communities.

‘Maximus’, based in Kegalle at the foothills of Sri Lanka’s central mountainous region, beat more than 800 other projects from 120 countries to win World Challenge 2006 and a US$20,000 grant from Shell. The company uses a range of unusual products, including elephant dung and bark from banana trees, to create a line of papyrus-like paper.

The notion’s far from quixotic. Sri Lanka is home to some 3,000 elephants, whose numbers are dwindling - due to poaching and conflict with farmers, who view them as very hungry pests.

To change that view, ‘Maximus’ created its “Peace Paper” scheme, which hires rural people to collect elephant dung, providing a financial incentive that helps reduce poverty and build tolerance. When cleaned, pulped and pressed, cellulose-rich elephant dung creates a beautifully textured, papyrus-like paper.

Part of the company’s profits goes back to the local elephant orphanage. More than 33,000 people around the world voted online in the World Challenge 2006 competition - run by BBC World and Newsweek, the weekly global current affairs magazine, in association with Shell. The competition searches for, highlights and rewards individuals or groups that have used enterprise and innovation to the benefit of local communities.

‘Maximus’ was voted as the winner while the two runners-up, which each received US$10,000, were ‘Cards from Africa’ in Rwanda and ‘NGO Dalit’ from Bangladesh.

The three companies were presented with their prizes at a special awards ceremony, filmed by BBC World, in The Hague. The World Challenge 2006 Awards ceremony will be shown on BBC World on 16 and 17 December.

BBC World Challenge began in 2005. BBC World, Newsweek and Shell have continued and expanded the competition into 2006. Nominations for the 2006 competition closed on 7 June. 816 nominations were received - a 79 per cent increase on last year’s nominations of 457.

This year’s competition attracted the greatest numbers of nominees from India (159), Philippines (56), Nigeria (47), USA (34), Kenya (32), South Africa (32), England (20) and Uganda (20).

12 finalists were chosen by a panel of expert judges as the best examples of community-based business, development or environmental projects. Their stories featured on BBC World globally in October and November 2006 and the channel’s 65 million weekly viewers were then invited to vote online for the most commendable and inspirational project.

Newsweek also mirrored the programmes’ content in a six-part series of advertorials about the 12 nominees, aimed at driving its readers to the online voting site. The campaign reached 1.5 million weekly readers across Europe, Asia and Latin America.

BBC World CEO Richard Sambrook says, “I have been amazed by the huge number of entries we’ve received for the World Challenge 2006, and equally inspired at the quality and diversity of the projects. This competition has again been extraordinarily successful, capturing the imagination - and the votes - of many thousands of BBC World viewers around the globe. We are delighted to be involved with such an inspiring project for the second year running and extend our congratulations to Maximus.”

Newsweek executive VP and worldwide publisher Gregory J. Osberg says, “World Challenge 2006 is about getting involved and making a difference at a grass roots level. Now in its second successful year, this global competition provides a forum for rewarding innovators who are actively seeking solutions to problems like poverty, hunger and pollution in the communities in which they live. Newsweek congratulates this year's winner, Maxim

Latest Reads
Maha Cartoon targets 65 per cent rural HSM via DD FreeDish, 2000 LCOs

Who can forget the Charlie Chaplin show which entertained the world audience of all ages. Maha Cartoon, the first free-to-air (FTA) Hindi cartoon channel targeted at the Hindi-speaking markets (HSM), will be launched on India's largest DTH platform DD FreeDish on 1 November. The new Maha Cartoon...

Television TV Channels Kids
Vikram Chandra steps down; KVL Narayan Rao is new NDTV group CEO

The rumours that were making rounds of Vikram Chandra quitting NDTV have now been put to rest.

Television TV Channels People
Naagin helps Colors capture top position this week: BARC

Backed by Naagin Season 2, Colors was almost close to Star Plus to get the number one position, but, this week, Colors went few steps ahead and grabbed the leadership position and replaced Star Plus in week 42. Even in Urban GECs market, Colors toppled Star and took over the number one position.

Television TV Channels Viewership
SPN India to broadcast Barclays ATP World Tour finals

Sony Pictures Networks India (SPN) will exclusively broadcast the upcoming ATP events in the month of November. The ATP 1000 Paris Masters will be aired live on Sony ESPN channels and will be streamed live on SonyLIV app and website. The ATP 1000 Paris Masters in Paris will begin on 31 October.

Television TV Channels Sports
Hunt for Zee Business head continues

MUMBAI: Zee Business, an arm of Zee Media Corporation, has seen several transitions in its management this year. The channel was initially headed by Amish Devgan, who decided to move away after serving for 14 years. It was then led by Zee Media Corporation’s then CEO for content Samir Ahluwalia,who...

Television TV Channels People
'King' content will take over monopolistic media entities, says Arnab Goswami

NEW DELHI: The future of news lies in breaking away from the interdependence of politicians and the media on each other.

Television TV Channels News Broadcasting
Animated 'Ramayana' a global Diwali gift on web, mobile

NEW DELHI: Thirty episodes of the animated series Ramayana will be available around the world on the nexGTv web and mobile platforms during Diwali.

Television TV Shows Animation
Sports Minister lauds b'casters, other stakeholders in promoting sports

NEW DELHI: India’s Sports Minister Vijay Goel said on Wednesday that digital media broadcasting will play a critical role in bringing about change in sports broadcasting in India but broadcasters must also focus on how sports as a product is delivered to audiences in rural areas so as to popularise...

Television TV Channels Sports
Know your karma on IBN7 with 'Karm Path'

In an attempt to give its viewers a refreshing start of the day, IBN7 is launching a new show titled Karm Path. Starting 27 October, the show will predict what the day holds. The show is a differentiator in its own genre as it connotes the supremacy of deeds over destiny.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories