Television

Sri Lankan firm triumphs in BCC World's competition

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/05/28/bbc.jpg?itok=lU3WXFxz

MUMBAI: A Sri Lankan firm which transforms elephant dung into eco-friendly paper, has won BBC World challenge 2006. This rewards businesses and projects that put something back into their communities.

?Maximus?, based in Kegalle at the foothills of Sri Lanka?s central mountainous region, beat more than 800 other projects from 120 countries to win World Challenge 2006 and a US$20,000 grant from Shell. The company uses a range of unusual products, including elephant dung and bark from banana trees, to create a line of papyrus-like paper.

The notion?s far from quixotic. Sri Lanka is home to some 3,000 elephants, whose numbers are dwindling - due to poaching and conflict with farmers, who view them as very hungry pests.

To change that view, ?Maximus? created its ?Peace Paper? scheme, which hires rural people to collect elephant dung, providing a financial incentive that helps reduce poverty and build tolerance. When cleaned, pulped and pressed, cellulose-rich elephant dung creates a beautifully textured, papyrus-like paper.

Part of the company?s profits goes back to the local elephant orphanage. More than 33,000 people around the world voted online in the World Challenge 2006 competition - run by BBC World and Newsweek, the weekly global current affairs magazine, in association with Shell. The competition searches for, highlights and rewards individuals or groups that have used enterprise and innovation to the benefit of local communities.

?Maximus? was voted as the winner while the two runners-up, which each received US$10,000, were ?Cards from Africa? in Rwanda and ?NGO Dalit? from Bangladesh.

The three companies were presented with their prizes at a special awards ceremony, filmed by BBC World, in The Hague. The World Challenge 2006 Awards ceremony will be shown on BBC World on 16 and 17 December.

BBC World Challenge began in 2005. BBC World, Newsweek and Shell have continued and expanded the competition into 2006. Nominations for the 2006 competition closed on 7 June. 816 nominations were received - a 79 per cent increase on last year?s nominations of 457.

This year?s competition attracted the greatest numbers of nominees from India (159), Philippines (56), Nigeria (47), USA (34), Kenya (32), South Africa (32), England (20) and Uganda (20).

12 finalists were chosen by a panel of expert judges as the best examples of community-based business, development or environmental projects. Their stories featured on BBC World globally in October and November 2006 and the channel?s 65 million weekly viewers were then invited to vote online for the most commendable and inspirational project.

Newsweek also mirrored the programmes? content in a six-part series of advertorials about the 12 nominees, aimed at driving its readers to the online voting site. The campaign reached 1.5 million weekly readers across Europe, Asia and Latin America.

BBC World CEO Richard Sambrook says, ?I have been amazed by the huge number of entries we?ve received for the World Challenge 2006, and equally inspired at the quality and diversity of the projects. This competition has again been extraordinarily successful, capturing the imagination - and the votes - of many thousands of BBC World viewers around the globe. We are delighted to be involved with such an inspiring project for the second year running and extend our congratulations to Maximus.?

Newsweek executive VP and worldwide publisher Gregory J. Osberg says, ?World Challenge 2006 is about getting involved and making a difference at a grass roots level. Now in its second successful year, this global competition provides a forum for rewarding innovators who are actively seeking solutions to problems like poverty, hunger and pollution in the communities in which they live. Newsweek congratulates this year's winner, Maxim

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/19/vikrant_0.jpg?itok=0MQn6rL1
Dream11 aims to increase user base with Hero ISL season 5: Vikrant Mudaliar

Hero Indian Super League (Hero ISL) season five is just around the corner and Dream11 being the official fantasy football partner and home to more than four crore fantasy sports fans is looking to capitalise on the championship buzz to expand its user base.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/17/ap_0.jpg?itok=h0e86FkS
Pet Tales with Mindshare's Ruchi Mathur

Animal Planet is celebrating the bond that humans share with animals through this heartwarming series called ‘Animal Planet Pet Tales’ on the special relationship that India’s top media executives share with their pets.  What’s your favorite pet movie? I don't really have a favourite pet story as...

Television TV Channels Factual @ Discovery
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/19/mn_0.jpg?itok=rYGA8Wvw
MN+ launches ‘Wings of Change’

MN+, the Gold Class of Hollywood movies, launches a specially curated property ‘Wings of Change’ to celebrate women who have created a paradigm shift in the world of cinema. Starting September 21, 11p.m on MN+, the eight-week property, ‘Wings of Change’ will feature movies starring some of the most...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/19/aaj-tak.jpg?itok=AUY4V9ha
Aaj Tak announces the launch of ‘Saare Jahaan Se Sachcha’

Launch Platform includes the first ever News Roadblock on Aaj tak Prime Time

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/19/naap.jpg?itok=1TV5bcFs
Teleshopping market sees growth ahead

Since the inception of television home shopping industry in India in the 90s, it has come a long way as compared to the time when the segment was associated with ‘magical’ products, impractical promises or dubbed English slots.

Television TV Channels Specialised and Niche
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/18/camp.jpg?itok=Eh67R1fK
iTV Foundation organizes free day-long health camp in Karnal

Haryana Chief Minister Manohar Lal Khattar on Monday inaugurated iTV network foundation's free health camp which was held in Karnal, Haryana and lauded the initiative taken by the group. Speaking at the event, Manohar Lal Khattar said that their objective is to increase the number of doctors in the...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/18/kids_0.jpg?itok=otInOyzM
Viacom18 dials up its kid’s ecosystem - extends the KidZania association to Mumbai

Viacom18, India’s fastest growing media & entertainment network is all set to extend its association with KidZania to Mumbai.

Television TV Channels Kids
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/18/raj.jpg?itok=_J83VD2q
Rajiv Mathrani joins Star Sports as chief marketing officer

Star Sports has appointed Rajiv Mathrani as its new chief marketing officer (CMO), a source close to the development has confirmed to Indiantelevision.com.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/18/ibf.jpg?itok=fE9MgDPX
IBF rejigs board; appoints VPs to steer key objectives

The board of directors of the Indian Broadcasting Foundation (IBF) has unanimously appointed Siddharth Jain, Rajat Sharma, Sudhanshu Vats and K Madhavan as the vice-presidents to broadbase and liaise with the government and other stakeholders for the sectoral growth.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories