Radio Mirchi 98.3 FM enters 'Limca Book of Records'

MUMBAI: Radio Mirchi 98.3 FM has entered the Limca Book of Records with its radio film Kuch Kuch Sunta Hai. Earlier this year the radio station had shot the first radio film in Delhi.

The radio jockeys played the lead roles in the movie that was aired simultaneously from 6 to 7 pm on Bumper2Bumper to support the Archaeological Survey of India's stand that shooting films with artificial light harms historical monuments, asserts an official release.

This initiative by the radio station will also feature in the 2007 edition of Limca Book of Records.

Radio Mirchi vice president marketing Kaushik Ghosh said, "We wish to thank the Limca Book of Records for recognising the good work and initiatives undertaken by Radio Mirchi. As an industry leader, we will continue to lead from the front with entertaining and innovative programmes for our listeners."

Kuch Kuch Sunta Hai is a romantic comedy audio movie. This was followed by another radio film titled Bijli ki Khoj enacted on the streets of Delhi with Radio Mirchi RJs and the listeners playing lead roles.

The film was shot with the objective of addressing Delhi's electricity crisis and raising a voice with the concerned authorities, on behalf of the masses, adds the release.

Radio Mirchi is a radio network and is owned by Entertainment Network ( India ) Limited (ENIL). At present Radio Mirchi is operational in 10 cities i.e. Mumbai ,Delhi , Kolkata, Chennai, Hyderabad, Bangalore, Jaipur, Indore, Ahmedabad and Pune.

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