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MUMBAI: The Indian Telly Awards has hit the sweet
spot yet again on the ratings front for Sony.
The three-hour awards show had a 3.54 TVR (CS 4+, HSM), making
it the number one show on the channel for the week 3 to 9
December, well ahead of the other two Sony shows in the Top
100 – CID and kids dance talent show Boogie
Woogie.
The top three markets for the awards show were Orissa with
a TVR of 6.44, Gujarat (4.63) and Mumbai (4.46) respectively.
 The
Sixth Indian Telly Awards presented by Sony Entertainment
Television, which was held on 24 November, was telecast on
3 December from 8 pm to 11 pm. It ranked 63rd in the Top 100
charts for shows across all channels. The chart topper for
the week was Star Plus' Kahaani Ghar Ghar Ki with a
TVR of 12.45 , followed by Kyuunki Saas Bhi Kabhi Bahu
Thi with a TVR of 12.06 (both on 6 December). The top
rated Zee TV show was Saath Phere with a TVR of 5.75
on 8 December.
The evening was marked by dance performances by TV stars
including Sangeeta Ghosh, Eijaz Khan and Akaashdeep Saigal,
Mona Singh, the Left Right Left cast (Arjun Bijlani
- Alekh), Gazal Rai (Pooja), Vikas Manattala (Huda), Priyanka
Bhassin (Naina), Harshad Chopra (Ali), Kunal Kapoor (Yudi).
 A
stand-up comic act from Great Indian Laughter Challenge
runner up Naveen Prabhakar brought down the house. Another
performance by debutantes of last year and this year - Barkha
Bisht, Sanjeeda, Daljit Kaur - and by television couples -
Surveen Chawla and Manish Goel (together on a Sony show),
Mouni Roy and Pulkit Samrat (the hot new couple of Kyunkii's
new generation), Divyanka Tripathi and Sharad Malhotra
(the couple from Dulhan on Zee TV).
A special award was presented to Sun Network chairman Kalanithi
Maran for his contribution to Television by Sony Entertainment
Television CEO Kunal Dasgupta.
The award was an acknowledgement of his effort in enabling
the growth of cable and satellite television market in south
India through his Sun Network, television broadcasting group.
Balaji Telefilms creative head Ekta Kapoor, the creative
brain behind the runaway success that is Balaji Telefilms,
was inducted into the Hall of Fame, a category for young professionals
in television for their contribution to the industry.
The function was hosted by popular faces of television -
Kiran Karmakar, Juhi Parmar, Anuj Saxena, Mona Singh and Manav
Gohil, Shweta Kawatra, Ayub Khan, Renuka Shahane and Gaurav
Chopra.
Billed as the Indian equivalent of the Emmys, the Indian
Telly Awards is the brainchild of founder Anil Wanvari, who
is also a board member of the International Emmy Academy in
New York. One of the few Indians to have achieved that status.
Says Wanvari, "Television is evolving and so will the
awards. Our sincere effort is to make The Indian Telly Awards
the industry's benchmark because the awards have been created
for the industry to recognize the excellence in the creative,
business and technical spheres."
The ground partners for the event were CNN IBN, IBN7, Zee
Cinema and Times Now; the Radio partner Radio City 91.Fm;
Outdoor Partner Bright Advertising; Multiplex Partner Fun
Cinema; Print Partner Rajasthan Patrika and Mid-Day; Party
Venue Partner Some Place Else; and PR Partner CMCG.
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