Television

European Parliament backs new TV ad rules

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/06/06/indiantelevision_3.jpg?itok=8pk3Jjhu

MUMBAI: The European parliament has backed the proposals to overhaul the 1989 Television without Frontiers Directive, last updated in 1997 and which has failed to keep pace with the rapid changes in the audiovisual sector.

The new rules will be renamed to the audiovisual media services directive to reflect the changes in the marketplace over the last ten years.

The Parliament stated that product placement should soon be legal across the EU, subject to some conditions. Films, TV series, sports programmes and entertainment will be allowed to carry product placement advertising, providing viewers are warned in advance and at least once every 20 minutes.

News, current affairs programmes, documentaries and children's TV programmes will not be allowed to carry product placements. Product placement for tobacco products will not be allowed.

Parliament also agreed to allow breaks for commercials in movies and some other TV programs every 30 minutes, and not, as the Commission had proposed, every 35 minutes, or the Culture Committee, with 45 minutes.

Centre-left spokesman Henri Weber said, "While the use of product placement will be limited, parliament has relaxed the rules on advertising."

MEPs mentioned that such broadcasts could only be blocked if they were fully justified for reasons of public policy, including the protection of minors or public security or public health or the protection of cultural diversity.

They also drew up a list of criteria that national governments must fulfil to justify any such measures, and stipulated that the European commission should have the final say on whether programmes could justifiably be blocked.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/20/news.jpg?itok=A70B5KqH
News18.com Announces iReel Awards 2018 - The One of Its Kind Web Series Awards in India

News18.com, one of India’s leading breaking news websites with over 100 million unique visitors announces iReel Awards 2018, web series specific awards in India.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/20/colors.jpg?itok=33QQDIPZ
COLORS Continues to Spread the Joy of Its 10 Year Celebration with a humanitarian drive ‘Roshni – Andheron Mein Rang Bhariye’

COLORS, India’s premium Hindi entertainment channel recently celebrated its 10 Year milestone.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/20/india_0.jpg?itok=MzMsAPJA
India Today Group donates generously to the kerala flood victims

In the face of a massive national calamity, India Today Group reaches out to Kerala victims as they are reeling from the devastating impact of the century's worst deluge. 

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/20/isl.jpg?itok=GJLKEA_e
Hero ISL gets NIVIA as ball partner for 3 years

NIVIA, the Indian sports manufacturing brand has signed a three-year agreement with Football Sports Development to be the official ball partner of the Hero Indian Super League (ISL) starting season 2018/19.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/20/India_For_Kerala.jpg?itok=A4GsZYFo
Times Network announces 'India For Kerala', a fund-raising campaign for flood-stricken Kerala

Times Network, part of India’s largest media conglomerate, The Times Group, has initiated a fund-raiser campaign, ‘India For Kerala’, to create awareness and to raise funds for the relief efforts in Kerala. Through this initiative, Times Network strives to give the cause a unified voice and...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/20/vivek.jpg?itok=ywLTyb6o
MNX challenges legacy players in the movies category

The rise in India’s urban educated millennials has also led to the spurt of channels in the English entertainment and movies genre. Over the last few years, several new additions have made their way including MN+, &Prive and Sony Le Plex.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/20/Kumkum_Bhagya.jpg?itok=9k8pbeEq
Most watched Hindi GECs in 2018

Zee Entertainment Enterprises Ltd (Zeel) free to air (FTA) Hindi GEC Zee Anmol was the most watched Hindi GEC during the first 31 weeks of 2018 according to Broadcast Audience Research Council (BARC) weekly data for weeks 1 to 31 of 2018 (Saturday 29 December 2017 to Friday 3 August 2018) of the...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/18/Campaign.jpg?itok=b6QE0eTQ
Sony India unveils #KoiKasarNahi campaign for Asian Games

The 18th edition of Asian games is all set to go on floors from 18 August to 2 September 2018 in the Indonesian cities of Jakarta and Palembang. Meanwhile Sony Pictures Networks India (SPN) today announced its marketing and digital initiatives for the pan-Asian multi-sport event. With India being...

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/18/Sun_TV_800.jpg?itok=LjfNJsqT
Sun TV leads the Tamil market in BARC week 32

Zee Bangla continued to maintain its first position in BARC’s week 32 data. The Bhojpuri market, however, had a new entrant - Oscar Movies Bhojpuri that secured fifth position, whereas in the Kannada segment, Colors Kannada retained its leadership position. Asianet from Star TV continued took the...

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories