FremantleMedia sells shows to Asian channels at ATF

MUMBAI: Following its attendance at the recently concluded Asia Television Forum (ATF), television format creator and distributor FremantleMedia Enterprises (FME) has announced a number of deals concluded at the recent market in Korea, Singapore, Malaysia and the Philippines.

In the Philippines celebrity chef Jamie Oliver’s shows were sold. Jamie's Kitchen, Jamie's Great Italian Escape and Oliver's Twist were sold to ABS-CBN's Lifestyle Network, marking the first time that Jamie will appear on a Filipino network. Jamie’s shows form part of a larger lifestyle package sold to ABS-CBN, which includes a range of other programmes from FremantleMedia Enterprises’ star-studded line up.

FME VP, sales, Asia Pacific Paul Ridley tied up a deal seeing a package of entertainment, factual, reality and drama programming going to Onmedia a pay TV operator in Korea. The package includes American Idol, Project Runway, Jamie At Home, Jamie’s Return to School Dinners, The Apprentice, Martha, How Clean Is Your House, Property Ladder, Falcon Beach, The Janice Dickinson Modelling Agency.

In Malaysia the focus was on reality, where broadcaster Media Prima acquired some of the biggest US ratings hits including American Idol, The Apprentice, Project Runway and American Inventor.

Tying up the deals concluded at the ATF is the raft of programming on its way to Mediacorp TV in Singapore, which acquired a mix of reality and factual programmes, with programmes such as Project Runway, American Idol, The Apprentice, Prehistoric Park, Bills Food, and Jamie at Home heading to Singaporean screens.

FME CEO David Ellender commented, “Such an impressive list of sales is a credit to both Paul and Ganesh, whose commitment to building and fostering key relationships in the Asia Pacific region is reapinggreat benefits for FME, both in terms of sales and development. After such a successful ATF, we now look forward to continuing that momentum as we look towards Natpe and beyond into 2007.”

Latest Reads
Indigo Nation awards digital mandate to Social Kinnect

MUMBAI: To build a stronger brand connect with the younger generation, and to seamlessly bridge the gap between online and offline audiences, Indigo Nation has awarded Social Kinnect the duties to manage its digital mandate.

MAM Media and Advertising Account
Flipkart, Hotstar announce new ad platform ‘Shopper Audience Network’

Flipkart and Hotstar recently announced the launch of Shopper Audience Network, Flipkart’s new ads platform that allows brands to connect with customers through personalised TrueIntent video ads on Hotstar.

MAM Marketing Brands
Ananda Dairy launches awareness campaign for packed paneer

Ananda, one of the leading dairy products manufacturing company, recently launched its new awareness campaign to educate customers about the benefits of consuming a packed paneer v/s loose paneer.

MAM Marketing MAM
Signpost India Invites brands to come together for Save the Tiger campaign

Nagpur, the “Tiger Capital of India” is all set to don a refreshing new look by Signpost India, in active collaboration with Forest and Revenue Department of Maharashtra.

MAM Media and Advertising Ad Campaigns
Cadbury Dairy Milk launches campaign for 70-year celebration

Cadbury Dairy Milk recently completed 70 years in India and to celebrate the occasion, Mondelez has launched a new campaign for India’s favourite chocolate.

MAM Marketing MAM
Big B faces the heat for Kalyan Jewellers TVC

Kerala-based jewellery chain, Kalyan Jewellers' latest TVC featuring Amitabh Bachchan and his daughter, has been termed as “disgusting” and aimed at creating distrust in the banking system by the bank union, according to a report by Mint.

MAM Media and Advertising Ad Campaigns
Laqshya Media Group creates India’s largest billboard for Jeep Compass

Laqshya Media Group has partnered with Jeep India to create India’s largest outdoor media installation for its iconic Compass on one of the busiest national highways of India which connects two major cities, Mumbai and Pune.

MAM Media and Advertising Ad Campaigns
Honor launches new ad with Bhumi Pednekar

Honor, the e-brand of Huawei, has kick-started Honor 9N #NoOrdinaryBeauty campaign in collaboration with Bollywood actress Bhumi Pednekar.

MAM Media and Advertising Ad Campaigns
Seenu Kurien joins Carnival Cinemas as VP sales and marketing

Carnival Cinemas, a motion picture exhibitor, today announced the appointment of Seenu Kurien as VP- sales and marketing.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories