Cyrus Oshidar quits MTV, Ashish Patil made MTV GM

MUMBAI: MTV Networks' senior vice president (content and creative) Cyrus Oshidar has put in his papers.

After ten years, Oshidar who formed one of the Old Guard at the iconic music channel brand, is teaming up with 37-year-old Alok Kejriwal, founder of Contest2Win, a site that aggregates contests and trivia for corporations. Kejriwal also owns sites like Media2Win and the just launched Games2Win.

Following Oshidar's departure, MTV Networks India vice president and GM creative and content Ashish Patil has been elevated and given additional charge as GM and business head of the music channel. Patil was earlier reporting directly in to Oshidar.

Says Oshidar of his decision to move on, "I've done the advertising bit and the channel bit. I see the cutting edge challenge now being in the online space. Additionally, me and Alok go back a long way so there is a comfort level there as well."

Amit Jain, managing director – MTV Networks India, said, “Oshi’s uniquely wired mind has played a significant role in establishing MTV as an ‘unpredictably cool’ brand over the last so many years. It was surely his ingenuity that started the trend of a new genre of creativity – that of ‘not taking oneself seriously’.” Jain added, “Over the years, Oshi has nurtured many creative minds within MTV and we are confident that the legacy he leaves behind will be aptly taken forward by his exceptionally talented team.”

Oshidar further added, All these years, what kept me excited was the fact that MTV is one of the very few brands in the world that give you the freedom to experiment and redefine the creative space - be it the ‘in-your-face’ humor or ‘laughing at oneself’ or ‘silly street lingo’. I’ll surely miss my friends and the sheer madness that MTV office stinks of.”

As regards his new port of call, Oshidar will however, not be working full time at Contest2Win. He will be devoting three days a week there and the remaining two days of the week he hopes to work on a project-to-project basis in the area where he is most comfortable - consumer facing youth community communications.

One of the other factors that prompted Oshidar's decision to quit might well have been the scythe that went through the MTV Networks Asia Pacific Singapore headquarters in early October, which lead to 84 redundancies and coincided with the departure of MTV Networks Asia Pacific president Nigel Robbins and also saw regional functions and corporate roles decentralized from Singapore.

Oshidar, who had been expecting to move to a bigger role within the MTV Networks system outside India, probably felt that he was stagnating in his current position.

Latest Reads
World Television Premiere of Judwaa 2 on Star Gold

This Christmas, Star Gold dons the Santa hat promising to indulge its viewers with double the entertainment, double the excitement and double the fun! The Home of Blockbusters announces the World Television Premiere of one of the most sought after films of the year – Judwaa 2. The film that raked...

Television TV Channels Movie Channels
Eros International inks co-production pact with Drishyam Films

Eros International Media Ltd (Eros International) has signed a four-film co-production deal with leading production house, Drishyam Films.

Television Production House Film Production
ITW Consulting bags in-stadia ad rights for Ind & Aus tours of SA 2018

ITW Consulting, India-based sports management company, has acquired in-stadia advertising rights for the Indian and Australian Tours of South Africa for 2017/2018. ITW Consulting rights will market and sell these in-stadia advertising rights to non-South African companies and entities.

Television TV Channels Sports
Nickelodeon kid's choice awards 2017

Nickelodeon Kid's Choice Awards (KCA) 2017, presented by Dabur Red Paste, powered by Jolly Rancher in association with Yellow Diamond and Funskool and Apis Honey took place on 15 December 2017.

Television TV Channels Kids
Focus Group to launch Kannada news channel

Focus Group is now focusing on south India with its upcoming news channel Focus TV Kannada News.

Television TV Channels News Broadcasting
Panchal helps Star Bharat top Hindi GECs across genres

Optimystix Entertainment’s Indian comedy sitcom Kya Haal Mr. Panchal on Star India’s FTA Hindi GEC Star Bharat has been amongst Broadcast Audience Research Council of India’s (BARC) weekly list of top-five Hindi GEC programmes in the HSM markets, more so during primetime. In week 49 of 2017:...

Television TV Channels Viewership
&Privé HD celebrates the birthday of the Steven Spielberg

&Privé HD, the English movie channel, presents Club Privé: Spielberg Edition – a curation of five of Spielberg’s best movies exploring different sides of human emotions. The special will air from 18 to 22 December at 11 pm only on &Privé HD.

Television TV Channels English Entertainment
Green Gold’s golden Mumbai launch

MUMBAI: Green Gold Animation is all set to hit the green running with its new offshoot Golden Robot. The Rajiv Chilaka-run animation outfit has been wowing everyone with its deals for animation series with both Netflix and Amazon Prime.  But the occasion this time was the celebration of the launch...

Television Production House Film Production
Gujarat elections boost news channel ratings as Republic continues to lead English News

BENGALURU: Rahul Gandhi’s shenanigans and Narendra Modi’s sudden and unexpected belligerence at rallies leading up to the Gujarat state assembly elections have resulted in bolstering sagging news viewership, especially for the English news genre. According to Broadcast Audience Research Council of...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories