Television

70 per cent subscribers use Mobile TV weekly: GFK study

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/06/02/indiantelevision_7.jpg?itok=qPFoK0fb

MUMBAI: A study by Growth From Knowledge (GfK) Technology has found that 70 per cent of active subscribers are tuning in to mobile TV services at least once a week.

The majority of these subscribers watch mobile TV for less than half an hour at any one time, with 38 per cent claiming their typical viewing session is more than 20 minutes.

More than half of the respondents said they signed up to mobile TV in order to have something to do during downtime. According to the study, 18 per cent said the main reason for acquiring mobile TV was to watch a programme when away from my main TV and 10 per cent said it was so they could catch a particular programme.

GfK Technology director Colin Strong said, "The findings were encouraging and demonstrated a growing market for mobile TV services. As a time-filler the proposition of mobile TV is a good one but it is a vulnerable position to have as there are plenty of other activities that can become time fillers. Tapping into the drivers for TV has much more potential for growing the market."

The study has found that news, weather, sports and music videos were the most popular forms of mobile TV attracting 65 per cent, 56 per cent and 46 per cent of users respectively.

"This is partly due to the viewer demographic which is somewhat younger and more male than the overall population, but also due to the nature of the medium which will be more appropriate for particular types of content," added Strong.

Technology consultancy Strategy Analytics predicts mobile firms will have about 50 million users of mobile TV by 2009, which it estimates will generate £3.5 billion in revenue.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/29/Animation_0.jpg?itok=bZv9Tzyd
India among A-PAC leaders as animation software market expands at 16% CAGR

MUMBAI: A-PAC is a swiftly growing segment in the animation design software market, with countries such as China, India, and Japan leading this growth. The rising interest toward 3D animations among the younger demographics is boosting the demand from the market, says Technavio. Analysts forecast...

Television TV Shows Animation
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/29/teleshopping1.jpg?itok=9cV73p_J
India teleshopping market may expand at 17% CAGR

MUMBAI: Teleshopping market in India is projected to expand at a CAGR of 17.20% during 2016-2021. Research and Markets, a research firm, has announced the addition of the "India Teleshopping Market" report to their offering. In the study of the competitive landscape in India, the research firm...

Television TV Channels Specialised and Niche
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/29/SONYSIX-ZEETELUGU.jpg?itok=dU91cqG9
IPL 10 doesn't guarantee Sony SIX 'Top 10' seat, Zee Telugu enters across genres' list again

MUMBAI: Sony Max continued its dominance over the viewership ratings in week 16, according to Broadcast Audience Research Council of India (BARC) data Top 10 Channels *Across Genre: All India (U+R) : 2+ Individuals. Zee Telugu returned to the top 10 channels across genres list after a week's hiatus...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/28/super-bheem.jpg?itok=oc5Hax4q
Super Bheem's super surprise this Sunday on Pogo

MUMBAI: Super Bheem, a weekly TV series on Pogo, is coming with a twist for the kids this Sunday, 30 April, 2017. Pogo and Green Gold Animation wanted to keep the time of the telecast a secret for the kids to create a surprise for them.

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/28/sony-belive.jpg?itok=QgFD978O
Goodwill impairment at Pictures segment impairs Sony's income

Sony Corporation (Sony) reported a 1.9 percent or ¥5.5 billion decline in consolidated operating income for the fiscal ended 31 March 2017 (FY-17, current year) as compared to FY-16. The company says that this was mainly due to the US$962 million (¥112.1 billion yen) impairment charge of goodwill...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/28/india.jpg?itok=BVH0jZ-h
News: India TV climbs & ABP slips in two categories

Despite a general fall in ratings across the news genre, Times Now continued to be the leader in the English news genre and CNBC TV maintained the top slot in the English business news genre.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/28/Maiboli_0.jpg?itok=n5NwDbue
Maiboli to premiere 'Shortcut' on 30 April

MUMBAI: SABGROUP’s Marathi channel Maiboli is set to entertain the audience with the broadcast of the Marathi Blockbuster ‘Shortcut –Disto pan Nasto’a moviefeaturing for the first time on the small screen. “Maiboli”, a regional Marathi language channel, showcases the Marathi culture and heritage....

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/28/Arnab-Story.jpg?itok=xgPxn_Ls
Of Arnab's Republic, nationalism, need for opinionated media & 'outdated' BBC

NEW DELHI: Priyanka Chopra may have melted under stringent scrutiny of people on Reddit, but Arnab Goswami is made of sterner stuff. Not only he answered tricky questions --- criticism later notwithstanding about his biases --- but was unsparingly scathing on people and issues he thought did not...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/27/sab-tv-dil.jpg?itok=7R5sqUHH
GEC leaders retain respective positions with drop in ratings

Viewership ratings in GEC seemed to seeing a slow yet continuous drop week after week. Although all the leaders in the respective genres retained their positions, they witnessed a further drop in the ratings as compared to previous BARC week. Ditto was the case with other GEC channels in urban as...

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories