Television

CNN-IBN partners ACBI to promote Indian Blind Cricket Team for the Third Blind World Cup

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MUMBAI: The Pakistan Blind Cricket Council, under the aegis of the World Blind Cricket Council, will organize the Blind World Cup this year. CNN-IBN will be promoting the Indian Blind Cricket Team in the Third Blind World Cup.

This Cricket World Cup for the Blind, the third of its kind, will be held in Islamabad, Pakistan from December 3-16. The occasion will see the participation of eight countries from around the World – Australia, England, India, New Zealand, Pakistan, South Africa and the West Indies.

CNN-IBN has devised an interesting line-up of programming for the World Cup to ensure it’s maximum and all-around coverage. The channel will capture the essence of the Blind World Cup in their sports bulletin ‘Cricket 360”. The show will feature the highlights of the day’s match in conjunction with cricket personalities with the likes of VVS Laxman – brand ambassador for the ACBI, Sachin Tendulkar, and Rahul Dravid among many others. In addition, the channel will also feature training sessions and exclusive tips from the experts.

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