Television

Next-Gen technologies drive growth in consumer telecom market: Study

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/06/24/Untitled-1_5.jpg?itok=vE43oDRi

MUMBAI: As Internet Protocol (IP) technology becomes more pervasive in the telecommunications industry, next-generation services is increasingly driving growth in the consumer market. Although regulatory constraints and dwindling fixed-line revenues are key challenges for service providers, renewed focus on 3G (Third Generation) services, convergence and multimedia should enable them to stay ahead of competition.

New analysis from global growth consulting company Frost & Sullivan, Service Providers' Consumer Strategies Revealed in Asia Pacific, reveals that 3G, VoIP (Voice over Internet Protocol) and WiMAX (worldwide interoperability for microwave access) are perceived as key revenue generators for service providers. In fact, most service providers have invested heavily into deploying these technologies, states an official release.

"Growth in the Asia Pacific consumer telecommunications market will revolve around wireless, IPTV (Internet Protocol television), and other multimedia services," explains Frost & Sullivan research analyst Aravind Venkatesh. "Moving forward, service providers will continue to leverage on key next-generation technologies such as WiMAX, IPTV and VoIP to offer innovative service packages to customers."

Due to declining fixed-line revenues, service providers in developed markets have to consider next-generation technologies such as 3G, wireless broadband access, IPTV and VoIP to drive revenue growth. While service providers in China and India are anxious to deploy 3G services, their counterparts in South Korea, Singapore and Hong Kong are looking at media-rich 3G applications to boost revenues.

The key challenge for all service providers in the consumer space is to maximize voice revenue and increase ARPU (average revenue per user) in the midst of increasing competition.

Intense competition and product commoditization have resulted in service providers finding it difficult to increase ARPU and reduce customer churn. Regulatory barriers delaying the deployment of 3G services in markets like India and China have also fettered service providers. Fixed-line service providers face the dual challenge of declining fixed-line revenues and increasing fixed-to-mobile substitution, the release adds.

"Regulatory barriers and spectrum allocation issues have been major hindrances to the rapid deployment of 3G services in some developing markets in Asia," explains Venkatesh. "Delays in introducing regulatory frameworks have hampered the launch of innovative services based on new access technologies."

Innovative value-added services and lower price points are key differentiators in the fixed-line telephony segment. Fixed-line service providers should add value to their core services by offering bundled applications at competitive prices. Service providers in high growth markets such as India, China, Thailand and the Philippines can also explore new revenue streams by exploiting the largely untapped rural segment.

The service providers' consumer strategies revealed in Asia Pacific study is part of the Communications Services subscription. It evaluates the competitive landscape, including key partnerships and alliances, service portfolio and product strategies, and marketing and pricing strategies of seven leading telecom service providers in the region. The study also offers an in-depth analysis of the service providers' growth strategies in the consumer segment. The leading service providers examined as part of the study are: Bharti Airtel, Chunghwa Telecom, KT, PCCW, StarHub, Telstra and True Corporation.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/19/Sunita_Uchil_0.jpg?itok=xmMsZu2i
Zee Content Hub originals slate for DISCOP SA: First Indian-African drama, lifestyle and factual programmes offered

MUMBAI: Global Content Hub by Zee – the syndication division of Zee Entertainment Enterprises Limited (ZEEL) -- announced its new, original programmes for licensing at the upcoming DISCOP market, in Johannesburg on 25-27 October. Highlights of this year’s portfolio include the new Indian/African...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/kids.jpg?itok=NRJKgGmR
Kids channels ensure strong lineup for Diwali season

Kids channels will hope to grab more eyeballs during Diwali, which also happens to be vacation time for most schools.

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/leela.jpg?itok=A8io70Ro
Sony Yay! associates with 'Animals Matter To Me' to make this Diwali ‘Pawesome’

Animals play an integral role in our lives, always showering us with love no matter what. However, in return we humans rarely reciprocate their love.

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/purie.jpg?itok=FVJ9-hkm
India Today's Purie says new vice chairperson Kalli has ability to straddle edit and biz functions

India Today Group, which runs news channels -- India Today and Aaj Tak, on Tuesday, named Kalli Purie as the vice chairperson.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/zarbi.jpg?itok=nnbWTo_-
How to build wealth, invest safely: BTVI Conclave telecast tonight

BTVI, an English business news channel, hosted an on-ground version of their successful investment knowledge show Call BTVI. The on-ground ‘Call BTVI Conclave 2017’ saw eminent personalities coming together to articulate their views on the Indian financial market. Tune into BTVI to catch the Call...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/aparna.jpg?itok=z2yDrydV
Sony Pictures Television signs first output feature film pay TV deal with ZEEL

Zee Entertainment Enterprises and Sony Pictures Television (SPT) have announced that the duo has entered into the first pay features deal.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/chef.jpg?itok=F2eQz2Ax
Living Foodz biz head Nair: 'Utsav - Thalis of India' celebrates regional cuisine

Get into the festive spirit and celebrate Indian food, it’s history, culture and diverse flavours this October with Chef Kunal Kapur on ‘Utsav: Thalis of India’. The show will take viewers on a journey across 18 cities and offer a peek into India’s rich culinary heritage.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/taj-mahal.jpg?itok=LHQdFz_h
Taj Mahal, Eiffel etc: ‘Monumental Challenge’ on Sony BBC Earth starts on 23 Oct

Towering over cities and landscapes, six unofficial national symbols get a makeover. Watch as Big Ben, Sydney Harbour Bridge, the Eiffel Tower, the Santiago de Compostela, the Bund and the Taj Mahal are restored to their full splendour in this series, Monumental Challenge on Sony BBC Earth starting...

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/star-sports.jpg?itok=gYl-pMly
Star Sports brings out the fun side of kabaddi players

As the league stage of VIVO Pro Kabaddi League (PKL) 5 is nearing its end, Star Sports has planned an interactive show with top PKL players this season, all dressed in traditional attire. The show is named as ‘Yeh Diwali, Kabaddi wali’.

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories