Television

Tata Sky launches DTH service; STB price Rs 3999, basic subscription Rs 200

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/06/10/Untitled-1_17.jpg?itok=63TCKlkg

NEW DELHI/MUMBAI: Tata Sky Ltd, the $ 500 million joint venture between Tata Sons and the Rupert Murdoch-owned Star Group, today officially announced its arrival as India’s second DTH platform after Dish TV.

Tata Sky is kicking of its service in 300 cities at an "introductory" monthly subscription of Rs 200 for the 55-odd channels it presently has on the platform.

Price: hardware+installation Rs 3,999
Monthly subscription: Rs 200
No. of channels available: 55+
Present area of service: 300 cities
1st year target: 1 million subscribers
Investments made till now: over Rs 25 billion
Most critically, the Tata Sky set top box (supplied by News Corp owned NDS)
has been priced at Rs 3,999 (inclusive of taxes). This includes installation
and hardware cost and a full service warranty for one year.

However, along with the monthly subscription of Rs 200, the Tata Sky offering will be more expensive than rival Dish TV's package.

Tata Sky CEO and MD Vikram Kaushik with Tata Sky chairman Ishaat Hussain
Click here for a slideshow
The Subhash Chandra-owned Dish TV is priced at Rs 3,290 (inclusive of taxes). This includes the cost of the STB as well as three months' subscription. The monthly subscription for the basic Dish TV service of 75 channels is Rs 180.
Announcing the launch at a glitzy event in Delhi where the likes of cricket commentator Harsha Bhogle rubbed shoulders with Mandira Bedi, Tata Sky MD and CEO Vikram Kaushik grandly proclaimed, “Entertainment will never be the same again.”

Going on to harp on the state-of-the-art technology and finesse of the service, Kaushik added, “It’s a technological innovation that’ll bring the senses alive.”

Apart from the many channels on the Tata Sky platform, a conspicuous absentee is the Zee Turner bouquet of over 20 channels as an agreement between Tata Sky and Zee Turner Ltd has not yet been concluded.

Kaushik admitted that negotiations have not been concluded, but was hopeful that “things would get sorted out soon.”

Another major absentee is the Sun Network, which dominates the South Indian markets. Tata Sky is, however, not alone in this, since Dish TV does not have access to the Sun channels either.

“We are offering 55+ channels at the moment and with the passage of time the number of offerings would grow,” Kaushik said.

The channels presently available on the non-tiered Tata Sky platform include all the channels from the Star (17), Sony Discovery One Alliance (14) bouquets as well as ESPN Star Sports and two channels of NDTV as its key offerings.

It is worth noting here that it was only this morning that the deal for the carriage of the One Alliance channels by Tata Sky was signed and delivered.

Confirming this to Indiantelevision.com, SET Discovery president Anuj Gandhi said the pricing terms was similar to the one signed recently with Dish TV.

One Alliance is being paid around Rs 38 per subscriber by Dish for its channels. The deal is a five-year one that is extendable at the end of it, Gandhi revealed.

Also available on the Tata Sky platform would be some Doordarshan channels as well the likes of Times Now, Aaj Tak, Headlines Today, etc. Some interactive and specially designed movie channels have also been thrown in as a sop.

The Tata Sky service, Kaushik claimed in the presence of his company chairman Ishaat Hussain, has been designed to give subscribers “choice, control and convenience” in the way they want to watch television.

A host of interactive services such as an on-screen programme guide, Actve Sports, Actve Star News, Actve Newsroom and Actve Khabar are also on offer.

To offer maximum convenience to subscribers, Tata Sky has set up a pan-India distribution network of popular consumer electronic stores and mobile phone outlets for retailing its hardware and prepaid recharge vouchers.

The pre-paid vouchers come in various denominations starting off with Rs 260.

The company has also tied up with LG, ITC International Business Division and Indian Oil Corporation as part of its distribution drive.

“We are looking at ramping up our activity and service over the next three months when the service should be covering the whole of India,” Tata Sky consumer marketing head Vikram Mehra said.

The company has engaged a field force of approximately 3,000 people who will be complemented by a high-end 24x7 call centre, manned by multi-lingual customer service associates, trained to solve all customer problems.

But Mehra was not forthcoming on the media campaign that’s about to break “soon”, except to say that it would be a 360 degree campaign using all normal media outlets.

Tata Sky is an 80:20 DTH joint venture between the Tata Group and Hong Kong-based Star Group.

The joint venture has invested over Rs 25 billion in the project till now, according to Kaushik, who added the target of 1 million subscribers in the first year is achievable.

The unveiling of the Tata Sky service finally turns into reality a dream Murdoch has had since 1997 - of having a DTH platform in India

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/23/tv-today.jpg?itok=iaYwQGzp
TV Today board recommends 45% dividend; numbers up

The board of directors of TV Today Network Ltd (TVTN) has recommended a dividend of Rs 2.25 (45 per cent) per equity share of face value of Rs 5 each for the financial year ended 31 March 2018 (FY 2018, year, fiscal under review). The company has reported 10.7 per cent growth in consolidated total...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/23/danish.jpg?itok=-Z_X3LE1
Sony takes audiences to the crossroads with new show

MUMBAI: After being a leader in introducing mythological shows, Sony Entertainment Television (SET) is taking a different route. The channel’s latest offering is Zindagi ke Crossroads, a 39-episodic interactive show where the studio audiences will put forward their opinions on the challenges faced...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/cosmos.jpg?itok=2FqpgpcO
Cosmos-Maya’s next international co-production is a spin-off series of the much talked about 3D Animation feature film Leo da Vinci: Mission Mona Lisa

is another high quality 3D animation international co-production - a spin-off series based on the recently released film Leo da Vinci: Mission Mona Lisa.

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/devlok.jpg?itok=PQY6P734
EPIC TV & Penguin Present The Third Book Of The Devlok With Devdutt Pattanaik Series

Where did the name Radha come from? When did Christianity first come to India? What is the connection between sanskar and dharma? After the enormous success of the first two books in the ‘Devlok with Devdutt Pattanaik’ series, India’s favourite mythologist, Devdutt Pattanaik, is back with a third...

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/image.jpg?itok=nszHwY7X
Banijay Asia and Salman Khan TV collaborates to create content for digital and tv

World’s largest independent content creation group, Banijay Group recently entered Indian & South East Asian market under the guidance of Deepak Dhar with an aim to produce content across genres. Banijay Asia &SK TV, which was launched few years back, come together to create novel and...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/dsport.jpg?itok=IysB7fWD
DSport reaches 110 mn households in a year

DSport, the sports TV channel by Discovery Communications, has achieved the milestone of reaching 110 million households in India. The channel was launched on 6 February 2017 and achieved the milestone within one year of operations in India and has expanded its distribution across all DTH and...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/kbc.jpg?itok=ETOcxSNn
Star Suvarna to telecast 'Kannadada Kotyadhipati 2018' the Kannada version of 'Who wants to be a Millionaire' as part of its revamp

May 21, 2018: The third season of Kannadada Kotyadhipati, the Kannada version of ‘Who wants to be a Millionaire’, which sets the stage for a revamps of Star Suvarna, the Kannada GEC channel of Star Network will premiere in June’18. Since January 2018, the channel has gained viewership share in...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/Republic_TV-CAF_India.jpg?itok=4m-WJW5E
Republic Network partners with CAF India to nurture the Culture of Giving amongst Indians as part of its first year celebration.

Republic TV, India’s number 1 English news channel for non-stop 53 weeks is celebrating its milestone first year anniversary in a unique and special way. Republic TV has partnered with Charities Aid Foundation (CAF) India, a not for profit organisation to fuel and accelerate the spirit of giving...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/ipl.jpg?itok=jxhUTa_K
Star spending up to Rs 2 cr on production per IPL match

MUMBAI: After having bought rights for almost all important sporting properties in India, Star India had the massive task to ensure that it sets a new benchmark for cricket. In February, it won the audio-visual production rights for IPL 2018, making it the first time that a broadcaster is...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories