Television

It's Gauri vs Saloni as Star Plus slots KAA for 9:30 pm; to launch on 29 August

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/06/20/Untitled-1_30.jpg?itok=Lts2PAtJ

MUMBAI: The stage is set for another interesting contest in the Hindi GEC battlefield. In a significant move, Star Plus has decided to wind up Kavyanjali and replace the soap with another Balaji Telefilms production Karam Apnaa Apnaa (KAA).

Slotted for 9:30 pm, Monday to Thursday, KAA will lock horns with Zee TV's driver show Saat Phere.

Star Plus will launch KAA on 29 August. According to Star India senior creative director Shailja Kejriwal, the channel will use the soap, which will have as its principal characters Bengalis, to target Eastern India.

"We have lots of soaps targeting Gujarat and Punjab, but nothing for the East. We are filling this void with KAA. The story has a Kolkata backdrop and the look and feel is very much Bengali. Then, we have many Bengali artists, including Roopa Ganguly and Jaya Bhattacharya, featuring in the serial," says Kejriwal.

Another strategy Star Plus is initiating with KAA is to reach out to the young audience during the launch phase itself. Accordingly, the marketing wing of Star India has devised various marketing activities and one of these is to hype up the lead character's marriage.

"We understand that the youth audience plays a significant role in the success of a television programme in India. Hence, we are making our best attempts to woo them during the first phase of our launch itself. We are trying to reach the youth in the age group of 20-28 through various activities woven around Gauri's (the protagonist) wedding," says Satya Raghavan of Star India Marketing.

Explaining the strategies further, Raghavan adds, "Over the next three months, we will be constantly in touch with young people through various touch points. We will get in touch with them through various methods - all connected to the marriage process. These include wedding shopping, venue search and astrology. The activities will be conducted in a sustained manner, to make the most of the upcoming marriage season."

KAA will also see Balaji offering another debutant to Indian television. The new face Pallavi Subhash will don the title role of Gauri. The star cast also includes Apra Mehta, Salil Ankola, Delnaz Paul and Geetanjali Tikekar.

KAA tells the story of Gauri who hails from a small hamlet of West Bengal. She is a very simple girl without any ambition, who has put the interests of her family before herself and has dedicated her life to make her father and her sister happy. The only dream she has is that after marriage, she should live a simple and happy life with her husband and her kids. Gauri is on the threshold of turning her dream into reality by getting married to her fiance, Shashank, but she could never have imagined that destiny has something different in store for her. And thereafter starts the journey of this simple girl, of the hardships she faces and how she strives to overcome them.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/24/zeetv_0.jpg?itok=Pu75zUWg
Zee TV the leader amongst GECs

As per the recently released BARC HSM weekly data (Urban + Rural) for week 20 ’18, Zee TV has claimed the top position in Hindi GEC space with 316640 impressions in HSM and 199155 impressions in urban markets and saw a robust growth across its primetime fiction shows. The channel continued to be a...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/24/zeetv_0.jpg?itok=Pu75zUWg
Zee TV the leader amongst GECs

As per the recently released BARC HSM weekly data (Urban + Rural) for week 20 ’18, Zee TV has claimed the top position in Hindi GEC space with 316640 impressions in HSM and 199155 impressions in urban markets and saw a robust growth across its primetime fiction shows. The channel continued to be a...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/24/quint.jpg?itok=4S9HA15q
Bloomberg|Quint’s The Mutual Fund Show marks one successful year of educating viewers on personal finance

MUMBAI: India’s premier business and financial news company, has recently announced the completion of one successful year of its highly popular series ‘The Mutual Fund Show’. The feature, streamed across multiple platforms to a wide user base, provides critical guidance to India’s new generation...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/24/cn.jpg?itok=5ILJtVV_
Cartoon Network Enterprises’ new Back to School collection

To kickstart their new school semester, kids can now flaunt and stock up the coolest & cutest school essentials! Cartoon Network Enterprises (CNE), the global licensing and merchandising division of Turner India, brings to kids a brand new Back-to-School collection at offline and online retail...

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/24/nick.jpg?itok=6gATqWXY
Summer of fun and excitement with india’s no 1 kids entertainment destination - Nickelodeon

India’s leading kids’ entertainment franchise Nickelodeon has kids beat the summer heat with a host of exciting and fantastic entertainment spread of new movies and new episodes starring favorite Nicktoons. Adding to the excitement are interesting and once in a life time opportunities for kids to...

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/24/kumkum.jpg?itok=XS-zvCNv
Zee Anmol retains leadership in GEC (U+R) in week 20

Star Plus and Star Utsav swapped their sixth and seventh positions in Broadcast Audience Research Council (BARC) data of week 20 of 2018 in the Hindi GEC (U+R) market, whereas in rural markets no changes were observed as compared to the previous week. Sony Sab and Star Bharat exchanged their...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/24/karnatak_0.jpg?itok=F1M0ylVN
Karnataka election helps news channels increase ratings

The general news channels witnessed a spike in the ratings because of the Karnataka elections. Aaj Tak led the chart in all three Hindi news markets, as per Broadcast Audience Research Council’s (BARC) week 20 ratings for 2018. English news genre doubled its ratings in week 20 and Republic TV...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/24/applause.jpg?itok=w8_-lsr-
Applause Entertainment and Sudhir Mishra hold Ronit Roy, Tisca Chopra and Parvin Dabas, ‘Hostage’

Applause Entertainment, the content studio from the Aditya Birla Group brings its audiences a premium drama series that will be a bolt from the blue. ‘Hostages’ is a potent conspiracy thriller fueled by several twists, strong performances and sharp direction. ‘Hostages’ brings together a stellar...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/24/get-out.jpg?itok=B0tVsoIq
Sony PIX premieres the most awarded film of 2017 - Get Out

Sony PIX, the ultimate destination for Hollywood Blockbusters and Premieres, is all set to air the Indian Television Premiere of the Academy and Golden Globes’ award winning film, Get Out on 27 May at 1 PM.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories