Television

TNS to set up Peoplemeter service in the Philippines

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MUMBAI: Market information service provider TNS, which provides Internet TV & Radio Audience Measurement (iTram) services, has announced agreements to set up a new PeopleMeter service in the Philippines.

The agreements are with broadcasters ABS-CBN and GMA. The service will go live next year with a representative panel of 1200 households reporting their viewing daily.

TNS global commercial director, iTram Tony Taylor said, “We are very pleased to have been commissioned by the two leading broadcasters in the Philippines to set up a new PeopleMeter service. These agreements represent further growth for TNS iTram in Asia, building on the launch of new services in Hong Kong and Singapore as well as our expanding service in China.”

ABS-CBN chairman and CEO Eugenio Lopez III said, "We welcome the entry of TNS into the Television Audience Measurement service in the Philippines. We recognise their world class expertise in this area and look forward to the start of their service."

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